Startup Stories - Mixergy

Steli Efti, co-founder and CEO of Close, shares insights on his CRM platform designed to streamline sales processes and enhance human interactions. He discusses how Close’s focus on small to mid-sized businesses sets it apart from larger competitors. Steli emphasizes the importance of specializing in key features to improve client conversations while minimizing data entry. He reflects on the strategic shift to profitability and the crucial role of persistence in nurturing business relationships, highlighting how effective follow-ups can unlock new opportunities.

Chirag Kulkarni, founder and CEO of Taco, an AI-powered SEO firm, shares his insights on the rapid evolution of search platforms. He discusses how businesses can leverage AI like ChatGPT to enhance their visibility and drive traffic. The conversation highlights innovative marketing strategies, the challenges of navigating healthcare marketing, and the importance of personal storytelling. Kulkarni also reflects on his journey of building Taco in a competitive landscape, emphasizing adaptability and the power of human connections.

Tim Huelskamp, co-founder of 1440, a thriving daily newsletter with over 4 million subscribers, shares his journey from a failed startup to a booming business. He discusses innovative financing strategies that allowed 1440 to grow without traditional funding. The conversation also delves into the future of email newsletters and their role in attracting busy professionals seeking unbiased news. Tim reflects on the importance of user feedback and design choices in boosting retention and profitability, highlighting the balance between passion and sustainable growth.

Jesse Pujji, founder of Gateway X and co-creator of Bootstrapped Giants, dives into the complexities of entrepreneurship and partnerships. He discusses balancing personal strengths and collaboration, while navigating the stress of seeking validation in work. Jesse reflects on the transformative role of AI in business and shares insights into personal investment strategies, revealing the tension between wealth, responsibility, and legacy. Their candid conversation also touches on family dynamics and the importance of open communication in personal relationships.

When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business. Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital growth strategy and marketing diligence. When she’s not scaling businesses, she’s up before dawn at 4 AM, savoring the quiet magic of early morning work before the chaos of her three-kid household kicks in. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Hiring has been a huge issue for me. And in a past interview with Cameron Herold, I brought it up because he’s the founder of the COO Alliance, the world’s leading network for the second in command. I don’t get embarrassed by a lot of stuff. If you heard my interviews, you hear me get pretty frank about my flaws, my mistakes. But this issue is something I was embarrassed about. I think if I don’t hire somebody to be the second in command at Mixergy, I am probably going to collapse. So, that’s what today is about. It’s not so much an interview as it is a coaching call with the guy who knows hiring better than anyone else. You’ll get to hear what I learned and my hope is that you benefit from it too. Cameron Herold is the founder of the COO Alliance, the world’s leading network for the second in command. Sponsored byWith Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It’s everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Sign up at Bench and get 20% off for your first 6 months. Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

A topic we don’t talk about on Mixergy is how to actually manage a company. I remember when I was in NYU as an undergrad I loved all my business classes, but management just didn’t feel like me. I always thought of the guys in Dilbert but entrepreneurs were the ones who were creating, the ones who were doing. Mixergy’s grown and I’ve been running it, but I have to be honest, I’m not doing a great job of running it. So earlier in the year, the Mixergy team said, “Andrew, go get a COO.” They kept challenging me. One of things that they told me to do was to talk to Cameron Herold. Cameron Herold was Chief Operating Officer at 1-800-GOT-JUNK? He is also the founder of the COO Alliance, the world’s only organization for those who are second in command. Cameron Herold was Chief Operating Officer at 1-800-GOT-JUNK? He is also the founder of the COO Alliance, the world’s only organization for those who are second in command. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

About a year ago I realized that no matter how much effort we’ve put into my email list, I could never double the response rate. We kept growing it, but people were not using email much. So I started looking around for solutions and I started looking at bots. Bots are basically software that communicates with humans via a chat app. I came across one company that looked too good to be true. It’s called ManyChat. And I said, “I’ve got to find out who the founder is.” And today, Mikael Yang is the founder of ManyChat. Not only does the software work, but the intelligence behind the scenes of dripping out content, tagging people, interacting with people is brilliant. This whole space is still pretty young but it’s important to have this conversation because he’s gotten very far and because I want you to see the future of chat as a way of interacting with your customers. Mikael Yang is the founder of ManyChat, a visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features. Sponsored byAcuity Scheduling – Acuity Scheduling helps businesses offer and manage their appointments online. With this tool, you’ll be able to automate your client bookings, cancellations, reminders & even payments without sacrificing you soul. Plus, automated reminders and follow-ups eliminate your no-shows, and incentivize repeat bookings. Get an exclusive 45-day trial at AcuityScheduling.com/mixergy Toptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

I’ll be honest with you. I felt guilt about an interview that I did years ago with today’s guest. This was back in, let me see here, 2013. I interviewed Sam Ovens about how he built up this consulting business and was teaching people how to do consulting. I thought maybe I got taken for a ride. It was too good to be true. Then I started hearing people who were in his program talk about how big the program is. Then I started hearing more and more people say they were in the program. I realized, “Actually maybe I underestimated the guy.” And the more research I did into it, the more I realized that was true. Then I went hat in hand and said, “Hey, Sam, can I interview you again on Mixergy?” Sam Ovens is the founder of Consulting.com, it offers online training programs to help everyday people start their own consulting businesses. Sam Ovens is the founder of Consulting.com, it offers online training programs to help everyday people start their own consulting businesses. Sam’s hosting a free webinar which shows you in detail how to start your own consulting business, click here to register for the free training. Sponsored byToptal – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to Toptal.com. Get the best of the best right now. Pipedrive is a sales management tool for small teams with big ambitions. It visualizes one’s sales pipeline and helps to make sure important activities and conversations won’t get dropped. Salespeople really like it because it’s easy to use and intuitive. Managers like it because they don’t need to nag their team to use their CRM. It also sports built-in forecasting, integrations with other software such as Google Apps, MailChimp and Zapier and a powerful API. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

How does a former lawyer build a multi-million dollar company that teaches social skills. Jordan Harbinger is the co-founder of The Art of Charm, a company that teaches confidence and emotional intelligence. Jordan Harbinger is the co-founder of The Art of Charm, a company that teaches confidence and emotional intelligence, and the host of The Jordan Harbinger Show, which interviews top performers, from legendary musicians to intelligence operatives.   Sponsored byLead Pages – Lead Pages took my most successful page and turned it into a product that you can use—which magically converts strangers into leads. So if you want to use the page that I use to collect email addresses, check out AndrewsWelcomeGate.com. It will work on your site no matter what your site is built on. Even if you have no site, you can use this URL to collect email addresses for your business. It’s AndrewsWelcomeGate.com. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint