Startup Stories - Mixergy #2275 He’s doing SEO on ChatGPT
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May 12, 2025 Chirag Kulkarni, founder and CEO of Taco, an AI-powered SEO firm, shares his insights on the rapid evolution of search platforms. He discusses how businesses can leverage AI like ChatGPT to enhance their visibility and drive traffic. The conversation highlights innovative marketing strategies, the challenges of navigating healthcare marketing, and the importance of personal storytelling. Kulkarni also reflects on his journey of building Taco in a competitive landscape, emphasizing adaptability and the power of human connections.
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AI Search Driving Website Traffic
- AI search results are now driving traffic to websites with direct links included.
- This marks a significant evolution in how websites gain visibility and traffic sources.
AI Agents Enhance Content Creation
- Using AI agents to draft content reduces human editing time by about 50%.
- Editors now focus on expertise and authority rather than starting from scratch.
Optimize Content for AI Search
- Structure content around questions to align with how large language models select information.
- Gain inclusion and citations on the platforms that specific AI search engines prefer for better visibility.