Startup Stories - Mixergy #2277 My Body Tutor: Remote Coaching as a Service
Heart Attack Sparks Health Passion
- Adam Gilbert witnessed his father having a heart attack and suffering from multiple sclerosis.
- This experience drove his passion for health and fitness as true wealth.
Daily Accountability Boosts Follow-Through
- Daily human accountability in text form greatly improves follow-through on fitness goals.
- This accountability ensures clients consistently execute their plans and overcome obstacles.
The Power of Daily Human Accountability in Business and Fitness
Accountability from a real human coach, not just software or automated messages, is the key missing link for consistent behavior change in fitness and productivity.
Adam Gilbert explains that while people generally know what to do to improve health or get work done, the challenge is daily follow-through, which his service My Body Tutor solves by daily personalized check-ins.
The relationship and expertise of the coach allow them to address emotional and psychological barriers like stress eating or procrastination, far beyond just tracking progress.
He also expanded this model to Done Daily, applying the same daily remote coaching concept to business productivity, helping entrepreneurs set intentions and get meaningful work done every day.
Gilbert emphasizes that accountability with expert human support is more effective than apps or texting oneself and that many online courses fail because they lack this crucial daily coaching element.