Startup Stories - Mixergy #2271 Tucker Max left & his business crashed
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Nov 29, 2024 
Tucker Max, an author and entrepreneur famous for his 'fratire' books, shares his rollercoaster journey with Scribe, a ghostwriting and publishing company that faced near-collapse. He discusses the intricacies of self-perception in the business world and the intersection of emotional healing and entrepreneurship through psychedelic therapy. The importance of integrity during tough times and the journey toward sustainable living on his ranch are also highlights. Max emphasizes the value of authenticity and the power of storytelling.
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Scribe's McDonald's Criticism
- Critics called Scribe the "McDonald's of publishing", accusing Tucker Max of lowering publishing standards.
- After publishing David Goggins's book, these criticisms subsided because of the book's success.
Opinions as Projections
- Other people's opinions about you are projections of their own biases and insecurities, not actual judgments of your character.
- Worrying about others' opinions stems from unresolved personal issues; focus on self-improvement.
Emotional Work
- Psychoanalysis helps understand feelings, but true emotional work requires feeling them, not just thinking about them.
- Psychedelic medicines like MDMA and psilocybin can help access and process deep emotions.
