

A Product Market Fit Show | Startup Podcast for Founders
Mistral.vc
Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.
Episodes
Mentioned books

8 snips
Aug 4, 2025 • 53min
He got kicked out of Harvard—then grew to $5M ARR in just 3 months. | Roy Lee, Co-Founder of Cluely
Roy Lee, co-founder of Cluely, is an entrepreneur who skyrocketed his AI startup to $5 million ARR in just 3 months after getting kicked out of prestigious universities. He shares his strategy of using controversy and viral marketing to capture attention. Learn how he raised millions on Twitter in less than a day and why short-form content is a crucial growth channel. Roy reveals the secrets behind virality and the importance of audience engagement, making this an essential guide for aspiring founders.

29 snips
Jul 31, 2025 • 24min
She raised $1.3M, and delivered real, strategic value — then shut it down. | Mary Beth Snodgrass, Founder of Healthiby
Mary Beth Snodgrass, founder of Healthiby, shares her journey in launching a health tech startup aimed at behavior change. Despite raising $1.3M and achieving measurable health outcomes, Mary reveals the commercial failure due to unclear payer dynamics and lengthy sales cycles. She emphasizes the importance of storytelling and effective market strategies, highlighting how even strong products can falter without a solid go-to-market approach. Her lessons learned provide valuable insights for early-stage founders in navigating the complexities of the healthcare landscape.

21 snips
Jul 28, 2025 • 51min
He went viral at 11 y/o—built the world's best dictation app, then raised a $30M Series A. | Tanay Kothari, Founder of Wispr Flow
Tanay Kothari, the founder of Wispr Flow and a coding prodigy who built a voice assistant at age 11, shares his remarkable journey in tech. He reveals how Wispr Flow evolved into an AI powerhouse, emphasizes the importance of product-market fit, and highlights the mistake that nearly derailed his startup. Tanay also offers insights into building effective teams and the power of incremental change. With a recent $30M Series A under his belt, his experiences are a treasure trove for aspiring founders.

18 snips
Jul 24, 2025 • 18min
PMF Observations: Why after PMF, every problem is a people problem.
Explore the intriguing concept that most startup challenges after achieving product-market fit are rooted in people issues. Discover how staying close to customers can expedite your path to success. Learn the importance of identifying true A-players on your team and hear the compelling story of a platform that disrupts industries by offering services for free. Embrace the idea that radical differentiation often trumps incremental changes, and uncover how subtle details can make or break your product's success.

17 snips
Jul 21, 2025 • 55min
How Mercury Hit $500M ARR—then raised $300M from Sequoia at $3.5B. | Immad Akhund, CEO & Founder of Mercury
Immad Akhund, CEO and Founder of Mercury, a rapidly growing fintech startup, shares his journey from launching Mercury to achieving $500M in annual revenue. He discusses how Mercury leveraged Twitter for explosive user growth and the surprising ease of fundraising without initial customers. Immad emphasizes the importance of defining company culture early and how this foundational element was crucial for their success. His insights on achieving product-market fit and navigating the challenges of startup growth are invaluable for aspiring entrepreneurs.

27 snips
Jul 17, 2025 • 58min
Mike Maples: Your Startup Idea Isn’t Crazy Enough—And it's holding you back | Mike Maples, Founder of Floodgate
Mike Maples, founder of Floodgate and author of Pattern Breakers, discusses the boldness required for startup success. He explains that true breakthroughs come from rejecting consensus and embracing radical innovation. Maples emphasizes that a startup's biggest risk isn't failure, but rather spending years on an idea that's not worth it. He also stresses the importance of understanding market dynamics and warns against raising too much money too soon. His insights encourage founders to innovate fearlessly and focus on creating ideas that polarize rather than please.

11 snips
Jul 14, 2025 • 51min
How he grew to $100M ARR—then exited for $460M. | Zuben Matthews, Founder of Brigit
Zuben Matthews, the founder of Brigit, transformed his personal battle with overdraft fees into a booming fintech company that sold for $460 million after reaching $100 million ARR. He discusses uncovering massive market pain, emphasizing how solving real customer issues fuels growth. Zuben shares invaluable insights on validating product-market fit quickly and why unit economics are crucial early on. He offers a candid look at navigating tough fundraising challenges and the emotional rollercoaster leading up to a major acquisition.

7 snips
Jul 10, 2025 • 37min
He Hit $3.5M ARR and Still Failed. Here’s His #1 Mistake. | Joseph Lee, Founder of Freshline
Joseph Lee, founder of Freshline and now working on Super Demo, shares the rollercoaster of building a seafood marketplace that reached $3.5 million in revenue. Despite early traction, he reveals the hidden reasons marketplaces often fail, emphasizing the critical importance of finding the right market over mere grit. Joseph also discusses the unique challenges he faced, including COVID-19's impact and the complexities of fish distribution. His insights on rethinking startup advice and the difference between 'painkillers' and 'vitamins' are particularly illuminating.

18 snips
Jul 3, 2025 • 1h 3min
1st-time founder raises $140M with $0 revenue—grows to 800 employees & profitable. | Andrew Rubin, Founder of Illumio
Andrew Rubin, founder of Illumio, shares his incredible journey in the cybersecurity realm. He raised $40M in just 6 months without a product, followed by another $100M before generating revenue. Rubin discusses the critical balance between being early and being too early in the market. He emphasizes that true startup survival hinges on conviction and customer insights. Listeners will also learn about the complexities of securing enterprise customers and the emotional rollercoaster of navigating rapid growth and funding challenges.

11 snips
Jul 3, 2025 • 14min
PMF Observations: Why it doesn't matter how fast you get to $1M ARR
Uncover the unexpected truths behind startup journeys and why fast revenue isn't the ultimate goal. Hear inspiring stories of founders like those from Carbon6 and Graphite, illustrating the power of patience and adaptability. Dive into the significance of chasing true product-market fit instead of merely racing to $1M ARR. Learn how randomness can lead to success and why copying others may backfire. Strategies like roll-ups and pivots could be the key to breakthrough growth—embracing the unpredictable might be your best bet!