A Product Market Fit Show | Startup Podcast for Founders He quit his job, went all-in on AI agents—then grew to 100K users & a $30M Series A in a year. | Soham Ganatra, Founder of Composio
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Sep 10, 2025 Soham Ganatra, founder of Composio, shares his whirlwind journey of turning an AI agent integration idea into a thriving platform with 100,000 users and a $30M Series A funding in just a year. He discusses the pitfalls of relying on friendly customers and his strategy of relentless outreach to strangers for brutally honest feedback. Soham reveals his innovative Discord and SEO tactics that sparked early user adoption, emphasizing that in AI, it’s more effective to build and surprise users than to merely ask them what they want.
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Build First, Ask Later
- Do not validate radical AI products solely by asking customers; they often can't imagine breakthrough UX.
- Build a working product and show it so users can actually understand and react.
Composio's Developer-Focused Value
- Soham explains Composio as a platform that removes auth, reliability, and integration friction for developers building AI agents.
- Developers use Composio's SDKs and APIs to connect agents to real-world services much faster.
Origin Story From Bureau
- Soham came from Bureau, where he built fraud and risk products and led engineering through scaling.
- His earlier enterprise experience exposed him to integration pain that seeded Composio's idea.