

A Product Market Fit Show | Startup Podcast for Founders
Mistral.vc
Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.
Episodes
Mentioned books

7 snips
Nov 24, 2025 • 40min
He added AI to parking lots—then raised $3.5B. | Alex Israel, Founder of Metropolis
In this engaging discussion, Alex Israel, Founder and CEO of Metropolis, shares his unique journey transforming the parking industry with AI and computer vision. He reveals how the team pivoted from trying to convince parking lot owners to adopting tech to acquiring them outright. With a growth-buyout strategy, they now boast 20 million members. Alex emphasizes the importance of a counterintuitive success metric—less time spent using their product means a better experience. He offers insights on resilience and the future of checkout-free commerce.

18 snips
Nov 20, 2025 • 41min
He left a $2B ARR company to build AI agents—then hit $1M ARR in < 6 months | Amit Shah, Founder of Instalily
Amit Shah, Founder of Instalily and former President of 1-800-Flowers, discusses his journey from a $2B company to creating AI agents that enhance human work. He reveals how he identified smart workers trapped in inefficient systems and built technology that surfaces actionable insights for salespeople. Amit emphasizes the importance of 'operator market fit' over traditional product approaches, sharing how a focus on trade shows and hiring fresh talent led to $1M ARR in less than six months. His insights on augmenting jobs and unlocking enterprise value are truly game-changing.

16 snips
Nov 17, 2025 • 50min
He tested his idea in one weekend—then raised $120M. | Wayne Slavin, Founder of Sure
Wayne Slavin, Founder and CEO of Sure, shares his incredible journey from a weekend prototype to a $120M embedded insurance platform serving giants like Tesla and Toyota. He tested flight insurance with a fake payment error and achieved a stunning 15.9% conversion rate. Wayne worked solo for a year, risking his savings and landing his first partner in South Africa. A game-changing tweet from Elon Musk skyrocketed their growth, affirming the need for embedded insurance solutions. He emphasizes validating ideas quickly and focusing on a clear mission.

13 snips
Nov 13, 2025 • 52min
At 21 he made his 1st million. At 23, he grew his startup to $8M ARR in 6 months. | Matt Espinoza, Founder of Clover
Matt Espinoza, founder of Clover, made waves in the startup world by selling multiple companies before 23. He shares his winning strategy: posting 1,000 unique videos daily to guarantee one million views, instead of relying on luck. Matt reveals a Reddit hack to achieve top Google rankings and emphasizes the importance of referral revenue as proof of product-market fit. His approach includes sending 15,000 cold emails a day and using AI for automation, showcasing how volume can outmaneuver traditional growth tactics.

4 snips
Nov 10, 2025 • 47min
He walked away from $5M ARR—then built a $50M company. | Russ Fradin, Founder of Larridin
Russ Fradin, a serial entrepreneur and founder of Larridin, shares insights from his extensive 30-year career in startups. He reveals his bold decision to walk away from a $5M ARR with Dynamic Signal to pursue a nascent $200K pipeline, which eventually led to significant growth and a sale at $50M ARR. Russ discusses the importance of recognizing emergent user behaviors and stresses that just because everyone praises your idea doesn't mean it's viable. His journey illustrates that early validation and actual sales matter more than compliments.

14 snips
Nov 6, 2025 • 52min
He made 2 key changes —then grew to $100M ARR in 2 years & exited for $2B. | Harish Abbott, Founder of Deliverr & Augment
Harish Abbott, a serial founder and logistics innovator, shares his journey from struggling with Deliverr to achieving $100M in ARR and a $2B acquisition by Shopify. He reveals how two crucial changes—a dynamic delivery badge and flat pricing—revolutionized their growth. Now leading Augment, an AI logistics startup, Harish emphasizes the importance of product-price-market fit and understanding both end users and economic buyers. His insights on automating workflows and shadowing operators reveal how to build solutions that resonate with real needs.

Nov 3, 2025 • 49min
He built a $20B public company, left—then raised a $100M Series A. | Dheeraj Pandey, Founder of Nutanix & DevRev
Dheeraj Pandey, founder of Nutanix, transformed it into a $20B company before launching DevRev and raising a $100M Series A. He discusses the pitfalls of the 'sell and run' mentality, emphasizing the importance of delivering value post-sale. Dheeraj shares insights on platform thinking vs. feature-based approaches, how to navigate product-market fit at various milestones, and his vision for AI-native products. He recounts near-death experiences at Nutanix and advocates for focusing on customer retention to achieve sustainable growth.

13 snips
Oct 30, 2025 • 53min
He built a new database in his bedroom—now he powers Cursor, Notion and Anthropic. | Simon Eskildsen, Founder of turbopuffer
Simon Eskildsen, the founder of TurboPuffer and a former Shopify infrastructure engineer, discusses his journey of creating a cost-effective vector database. He reveals how he helped Cursor cut their costs by 95% within a week by migrating their entire workload. Simon emphasizes the importance of being willing to fly to customers and shares the exhausting 24-hour coding sprints that won over Notion. He also outlines his six reasons for considering fundraising and why he prefers staying profitable with a small team instead of raising unnecessary capital.

6 snips
Oct 27, 2025 • 51min
He burned $4M to hit $100K ARR—but with 1 big change, he grew to $4.5M ARR in just 12 months. | Guy Podjarny, Founder of Snyk & Tessl
Guy Podjarny, founder and former CEO of Snyk and current founder of Tessl, shares his journey of turning a $4M investment into a successful security company. He reveals that while thousands of developers loved Snyk, the crucial gap was in aligning with security teams, the actual buyers. By developing governance and enterprise features, he transformed Snyk’s monetization strategy, leading to skyrocketing growth. Guy also discusses his pivots to AI-native developer tools and emphasizes the importance of avoiding stagnation in entrepreneurship.

Oct 23, 2025 • 42min
5x founder asked Ford for a contract so large—they acquired his company instead. | Amar Varma, Founder of Mantle
In this installment, Amar Varma, a five-time founder who has driven projects like Tinder and sold Autonomic to Ford, shares his inspiring journey. He reveals how he negotiated an enormous deal by asking for a contract so large only the CEO could approve it, flipping the power dynamic. Amar also discusses why a higher price can open doors in enterprise sales, his new venture Mantle’s innovative approach to competing with giants like Carta, and crucial lessons for founders in navigating startup challenges.


