A Product Market Fit Show | Startup Podcast for Founders Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder of Neil Patel Digital
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Aug 7, 2025 
In this engaging discussion, Neil Patel, co-founder of Neil Patel Digital and a serial entrepreneur with 24 years of experience, challenges traditional startup norms. He argues that product-market fit is overrated and suggests giving your software away for free as a strategy for exponential growth. Neil delves into how this approach can disrupt industries, why customer churn isn’t a deal-breaker if you monetize leads correctly, and the long-term reality of brand building. His insights offer a fresh take on creating successful billion-dollar businesses.
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Answer the Public Growth Story
- Neil Patel shares how adding features to 'Answer the Public' doubled its traffic and initially quadrupled revenue in three months.
- Later, restricting free data access halved traffic and revenue, showing the impact of user experience on product success.
Maximize Top Funnel Value
- Reduce friction by giving more upfront value before asking users to pay.
- A bigger top funnel with lower conversion can outperform a smaller, tightly controlled funnel.
Profit From Free Leads
- Giving software away free attracts vast leads, which can be monetized through high-value upsells.
- You can lose short-term profit on software but gain much more by selling related services.