A Product Market Fit Show | Startup Podcast for Founders She raised $1.3M, delivered real value—but still failed. Here’s what happened. | Mary Beth Snodgrass, Founder of Healthiby
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Jul 31, 2025 Mary Beth Snodgrass, founder of Healthiby, shares her journey in launching a health tech startup aimed at behavior change. Despite raising $1.3M and achieving measurable health outcomes, Mary reveals the commercial failure due to unclear payer dynamics and lengthy sales cycles. She emphasizes the importance of storytelling and effective market strategies, highlighting how even strong products can falter without a solid go-to-market approach. Her lessons learned provide valuable insights for early-stage founders in navigating the complexities of the healthcare landscape.
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Origin Story of HealthBee
- Mary Beth Snodgrass started HealthBee to improve health outcomes for people with type 2 diabetes, hypertension, and high cholesterol.
- She combined health sciences, social behavioral sciences, and behavioral economics to design a comprehensive behavior change solution.
Partnering with Walmart Pharmacists
- Mary Beth built relationships with Walmart pharmacists to reach patients at wellness events for testing and education.
- They initially signed a small cohort through these wellness events to pilot the program.
Evolving Program Delivery
- The program evolved from unstructured WhatsApp sessions to engaging Zoom group sessions led by trained dietitians.
- They iteratively improved the program using participant feedback and collected biometric and behavioral data.