Mary Beth Snodgrass

Mary Beth Snodgrass, founder of Healthiby, shares her journey in launching a health tech startup aimed at behavior change. Despite raising $1.3M and achieving measurable health outcomes, Mary reveals the commercial failure due to unclear payer dynamics and lengthy sales cycles. She emphasizes the importance of storytelling and effective market strategies, highlighting how even strong products can falter without a solid go-to-market approach. Her lessons learned provide valuable insights for early-stage founders in navigating the complexities of the healthcare landscape.