

TechCrunch called this YC founder a fraud at 18—then he built a $10M ARR fintech. | Sahil Phadnis, Founder of Affiniti
12 snips Sep 8, 2025
Sahil Phadnis, the founder of fintech company Affiniti, shares his journey from being labeled a fraud at 18 to building a $10M ARR business. He discusses the tough pivot after a failed crypto startup, highlighting how cold-calling SMBs revealed their reliance on outdated banking systems. With 2,000 customers today, he reveals their innovative go-to-market strategy using trade associations to cut acquisition costs. Sahil emphasizes the importance of resilience and stoicism in navigating the unpredictable world of startups.
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Teen Founders Hustle Into Crypto
- Sahil and Aaron met over Instagram and started building a crypto payments API while still teenagers.
- They hustled through hundreds of VC meetings and campus experiments to validate demand.
Public Smear, Subpoena, Then Pivot
- After launching their USDC wallet they faced a TechCrunch hit piece and a state subpoena that crushed momentum.
- They fired the team, moved home, and used the setback to rethink product and market fit.
Go Deep With Customer Research
- Talk directly to users across industries to find real pain points; cold calls work.
- Go deep: ask specific operational questions until you spot fixable inefficiencies.