A Product Market Fit Show | Startup Podcast for Founders

TechCrunch called this YC founder a fraud at 18—then he built a $10M ARR fintech. | Sahil Phadnis, Founder of Affiniti

12 snips
Sep 8, 2025
Sahil Phadnis, the founder of fintech company Affiniti, shares his journey from being labeled a fraud at 18 to building a $10M ARR business. He discusses the tough pivot after a failed crypto startup, highlighting how cold-calling SMBs revealed their reliance on outdated banking systems. With 2,000 customers today, he reveals their innovative go-to-market strategy using trade associations to cut acquisition costs. Sahil emphasizes the importance of resilience and stoicism in navigating the unpredictable world of startups.
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ANECDOTE

Teen Founders Hustle Into Crypto

  • Sahil and Aaron met over Instagram and started building a crypto payments API while still teenagers.
  • They hustled through hundreds of VC meetings and campus experiments to validate demand.
ANECDOTE

Public Smear, Subpoena, Then Pivot

  • After launching their USDC wallet they faced a TechCrunch hit piece and a state subpoena that crushed momentum.
  • They fired the team, moved home, and used the setback to rethink product and market fit.
ADVICE

Go Deep With Customer Research

  • Talk directly to users across industries to find real pain points; cold calls work.
  • Go deep: ask specific operational questions until you spot fixable inefficiencies.
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