The CEO’s Guide to Marketing 

Frank Cooper, CMO at Visa, previously with Blackstone and Buzzfeed, discusses the critical role of marketing in driving commercial outcomes. He delves into causation versus correlation, emphasizing the importance of understanding emotional connections in marketing strategies. Cooper also highlights the significance of brand trust in the dynamic payments landscape and shares insights on navigating long sales cycles. He underscores that effective B2B marketing requires both creativity and collaboration across departments to foster consumer loyalty and drive business success.

For this conversation, Seth sits with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer for a wide-ranging conversation about what can either facilitate or get in the way of marketing’s role in value creation, the false narrative that’s been painted of CMO tenure specifically and the CMO generally, and the relentless pace of change—cultural and otherwise—today’s marketers are supposed to keep up with. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, shares his insights on the intersection of marketing and business strategy, drawing from his experiences at Meta and various agencies. He emphasizes the importance of empathy, accountability, and measurable impact in marketing. Kofi discusses how to navigate the complexities of a three-sided marketplace and the need for marketers to influence product development. He also critiques common strategy failures and highlights the significance of aligning brand and organizational goals for sustainable growth.

Andréa Mallard, Chief Marketing and Communications Officer at Pinterest, shares insights from her extensive background, including her past roles at Athleta and IDEO. She discusses the critical value of marketing beyond just bottom-funnel tactics and the emotional challenges CMOs face. Andréa emphasizes the importance of understanding customer motivations, utilizing predictive trend data, and building credibility with C-suite executives. She also highlights Pinterest's commitment to emotional well-being and long-term differentiation strategies.

In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company’s CEO, but because as a marketer he’s acutely aware that he’s not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking. Chris Davis, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis is responsible for New Balance’s product and demand creation initiatives and commercial strategies around the globe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Droga, CEO of Accenture Song and founder of Droga5, shares his insights on the evolving role of marketing in the business landscape. He emphasizes that marketing is not just about selling but about solving customer needs. Droga challenges the traditional views held by many CEOs, advocating for a deeper understanding of metrics beyond vanity numbers. He also highlights the importance of aligning product truths with brand promises and calls for CEOs to empower their CMOs for better strategic outcomes.

Among the things CEOs, CFOs and other c-suite executives without marketing experience tend not to understand is the relationship between, what Les Binet and Peter Field, have termed the long and short of it...and how what businesses do to drive one does to effect the other——for good or ill.So, in this episode, Seth speaks with serial entrepreneur and media executive Joe Marchese, not just because he’s a widely recognized leader in the media and technology industries but because of his CEO experience, his deep understanding of marketing and the Attention Economy, and his insights into how the long and short of it interact.Joe is the co-founder and General Partner at both Human Ventures, and at Casa Komos Brands Group (CKBG), where he serves as co-CEO. He also leads Human.AI, the venture’s dedicated studio exploring the potential for AI to reshape the attention economy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dara Treseder, CMO of Autodesk and a respected marketing leader, dives into the nuanced world of B2B marketing. She emphasizes marketing as both an art and a science for engagement. Dara clarifies misconceptions in the C-suite about marketing, stressing its strategic role beyond mere advertising. She explores the differences between B2B and B2C, highlighting the importance of relationships and value creation. Dara also discusses the significance of brand campaigns in B2B awareness, and the need for consistent customer value in nurturing long sales cycles.

Join Lorraine Twohill, Google’s savvy CMO, as she dives into the evolving landscape of product and brand marketing. She shares insights on the critical symbiosis between product and brand, emphasizing the necessity of early collaboration with engineering teams. Lorraine discusses how brands thrive through listening and learning, and stresses the importance of measuring marketing effectiveness. Plus, her fun analogy involving chocolate chip cookies perfectly illustrates product and brand interplay. Get ready for a thought-provoking take on strategic marketing!