In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he is likely to be the family-owned private company’s CEO, but because as a marketer he’s acutely aware that he’s not just a brand leader but a commercial one, and because of his perspective on strategic and calculated risk taking.
Chris Davis, started working at New Balance in 2008. As a member of New Balance’s Senior Leadership Team since 2016, Davis is responsible for New Balance’s product and demand creation initiatives and commercial strategies around the globe.
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The CEO’s Guide to Marketing