The CEO’s Guide to Marketing 

In this conversation with Nicole Parlapiano, CMO of Tubi, she dives into the collaborative nature of problem-solving in marketing. Nicole emphasizes the importance of aligning product and marketing teams early to enhance go-to-market strategies. She shares insights on maintaining consumer obsession and using intrigue to capture attention, rather than overwhelming audiences with information. With her 'FAFO' mindset, she advocates for testing and learning quickly, while reminding marketers that brand building requires patience and ambition.

In this engaging discussion, David Droga, the legendary marketer and founder of Droga5, shares insights as he steps down from his role at Accenture Song. He discusses the significance of clarity and emotional connection in leadership, and why creativity must drive business growth. He warns about the challenges of organizational complexity and argues that great CEOs should act as prompters. David also reflects on the impact of AI on creativity, the necessity of adapting to shorter attention spans, and his next chapter in advisory and investment roles.

In this episode Mark and I talk about the evolution of one of the quintessential brand battles in marketing history, why word-of-mouth is the original algorithm, and his framework for deciding when to extend a brand into a new category or build a new one for new tastes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Micky, the one-time CEO of Bonobos, and I talk about her experiences on both sides of what’s all too-often a divide, what’s missing in the CEO/CMO conversation, and why company culture should be seen as a pre-requisite for growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Colin and I talk about why he drove a strategic shift from product-led marketing to brand-led, the end of the funnel, what all marketing—and buying—has in common, and how simplicity can help anchor marketing in times of great complexity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this engaging discussion, Kelsey Robinson and Shelley Stewart, Senior Partners at McKinsey, delve into their research on the troubling disconnect between CEOs and CMOs. They explore how this disconnection hampers growth and highlight the need for alignment in marketing as a strategic investment. The conversation reveals effective strategies to bridge the marketing divide, emphasizing the importance of collaboration, clear metrics, and communication. They also touch on how technology and AI play a role in transforming marketing strategies for better organizational synergy.

Esi Eggleston Bracey, Chief Growth & Marketing Officer at Unilever and a seasoned leader, shares her insights on the intersection of marketing and leadership. She dives into the role of 'desirability' in creating emotional connections with consumers and differentiates marketing from sales. Esi discusses the essential evolution of marketing strategies in today's digital landscape, emphasizing localized branding's impact on global success. She also explores how to engage consumers in an era dominated by bots, highlighting the importance of maintaining emotional ties.

In this conversation I sit with Cannes Lions CeO Simon Cook, to talk about what we both heard at the Festival’s inaugural Global CEO Forum, which I moderated and facilitated. Some 50 CEO’s from around the world took part (Under The Chatham House Rule), and in this episode Simon and I explore what we heard from them, creativity as a financial engine, and why CEOs who don’t embrace it may be quietly choosing stagnation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this engaging discussion, Alex Schultz, CMO and VP Analytics at Meta, shares his rich marketing insights gained over a decade shaping the industry. He argues for the death of performance marketing, stressing the need for a full funnel approach. The conversation dives into timeless marketing principles, the balancing act between creativity and data, and the importance of aligning long-term brand vision with immediate marketing efforts. Alex also explores the evolving role of AI in marketing and the significance of effective, concise communication in crafting marketing briefs.

In this episode I talk with Rare Beauty CMO Katie Welch about CEO’s who give CMOs the permission to do what they do best, the lessons beauty-category marketing has for others, and why you have to avoid “tactic soup.”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.