The CEO’s Guide to Marketing
Forbes
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Top mentioned books
Here are the most frequently recommended books on The CEO’s Guide to Marketing podcast:
#1 Mentioned in 1 episodes
CEO's Guide to Marketing
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Seth Matlins
#2 Mentioned in 1 episodes
Hey, Whipple, squeeze this
Luke Sullivan
#3 Mentioned in 1 episodes
Scientific advertising
Claude Hopkins
#4 Mentioned in 1 episodes
The player of games
Iain M. Banks
