The CEO’s Guide to Marketing
Forbes
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Top mentioned books
Here are the most frequently recommended books on The CEO’s Guide to Marketing podcast:
#1 Mentioned in 2 episodes
The Long and the Short of it
Les Binet
Peter Field
#2 Mentioned in 1 episodes
CEO's Guide to Marketing
string
Seth Matlins
#3 Mentioned in 1 episodes
Hey, Whipple, squeeze this
Luke Sullivan
#4 Mentioned in 1 episodes
Scientific advertising
Claude Hopkins
#5 Mentioned in 1 episodes
Measure What Matters
Laura Patterson
#6 Mentioned in 1 episodes
The player of games
Iain M. Banks
#7 Mentioned in 1 episodes
How Brands Grow
What Marketers Don't Know
Jenni Romaniuk
Byron Sharp
