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The CEO’s Guide to Marketing 

Forbes
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.

Top mentioned books

Here are the most frequently recommended books on The CEO’s Guide to Marketing  podcast:
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#1 Mentioned in 2 episodes

The Long and the Short of it

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Les Binet
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Peter Field
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#2 Mentioned in 1 episodes

CEO's Guide to Marketing

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Seth Matlins
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#3 Mentioned in 1 episodes

Hey, Whipple, squeeze this

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Luke Sullivan
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#4 Mentioned in 1 episodes

Scientific advertising

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Claude Hopkins
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#5 Mentioned in 1 episodes

Measure What Matters

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Laura Patterson
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#6 Mentioned in 1 episodes

The player of games

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Iain M. Banks
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#7 Mentioned in 1 episodes

How Brands Grow

What Marketers Don't Know
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Jenni Romaniuk
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Byron Sharp
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