The CEO’s Guide to Marketing The one with Google CMO Lorraine Twohill about product marketing and chocolate chip cookies
Nov 21, 2024
Join Lorraine Twohill, Google’s savvy CMO, as she dives into the evolving landscape of product and brand marketing. She shares insights on the critical symbiosis between product and brand, emphasizing the necessity of early collaboration with engineering teams. Lorraine discusses how brands thrive through listening and learning, and stresses the importance of measuring marketing effectiveness. Plus, her fun analogy involving chocolate chip cookies perfectly illustrates product and brand interplay. Get ready for a thought-provoking take on strategic marketing!
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Marketing Is A Human Connection
- Marketing is a human connection between a company and its customers that communicates and delivers value.
- Delivering that connection requires product, experience, and every team to keep the brand promise.
Learn To Say No
- Learn when and how to say no so your marketing team focuses on high-impact work.
- Prioritize long-term benefit over short-term pressure to protect scarce resources.
Change Breaks Culture Unless Managed
- Driving change while preserving company culture and morale is one of the CEO's toughest jobs.
- People need a plan or a clear reason to accept organizational change.