Lorraine Twohill
Global chief marketing officer at Google since 2009, overseeing the tech giant's shift from a product-focused company to an iconic global brand.
Best podcasts with Lorraine Twohill
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Apr 9, 2025 • 43min
Don't be evil
Lorraine Twohill, Global CMO at Google, shares insights on transforming Google into a top-tier brand while integrating AI in marketing strategies. She discusses the challenges of launching AI tools like Gemini and the innovative ad campaigns that accompany them. Nilesh Ashra, an AI strategy consultant, joins to highlight how AI reshapes creative processes and simplifies content production. They emphasize the need for balancing creativity with efficient execution, especially in the face of mixed public reactions to new technologies.
Nov 21, 2024 • 35min
The one with Google CMO Lorraine Twohill about product marketing and chocolate chip cookies
Join Lorraine Twohill, Google’s savvy CMO, as she dives into the evolving landscape of product and brand marketing. She shares insights on the critical symbiosis between product and brand, emphasizing the necessity of early collaboration with engineering teams. Lorraine discusses how brands thrive through listening and learning, and stresses the importance of measuring marketing effectiveness. Plus, her fun analogy involving chocolate chip cookies perfectly illustrates product and brand interplay. Get ready for a thought-provoking take on strategic marketing!
