Lorraine Twohill
Global chief marketing officer at Google since 2009, overseeing the tech giant's shift from a product-focused company to an iconic global brand.
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Apr 9, 2025 • 45min
Don't be evil
Lorraine Twohill, Global CMO at Google, shares insights on transforming Google into a top-tier brand while integrating AI in marketing strategies. She discusses the challenges of launching AI tools like Gemini and the innovative ad campaigns that accompany them. Nilesh Ashra, an AI strategy consultant, joins to highlight how AI reshapes creative processes and simplifies content production. They emphasize the need for balancing creativity with efficient execution, especially in the face of mixed public reactions to new technologies.
