The CEO’s Guide to Marketing The one with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried about the sum of all interactions and associations.
Jan 22, 2025
Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, shares his insights on the intersection of marketing and business strategy, drawing from his experiences at Meta and various agencies. He emphasizes the importance of empathy, accountability, and measurable impact in marketing. Kofi discusses how to navigate the complexities of a three-sided marketplace and the need for marketers to influence product development. He also critiques common strategy failures and highlights the significance of aligning brand and organizational goals for sustainable growth.
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Brand Is Everyone's Job
- A brand is the sum of all interactions and associations people have with a product or service.
- Therefore every touchpoint across the company shapes the brand, not just marketing.
Set Clear Goals And Prove Progress
- Define clear marketing goals that ladder up to business-line P&Ls and show measurable progress over time.
- Align the C-suite on the value of those goals and then demonstrate consistent progress against them.
Strategy Is A From‑To Diagnosis
- Strategy is a 'from-to' exercise: know where you are, where you want to go, and the steps between.
- Many fail by misdiagnosing the real problem and solving symptoms instead of root causes.
