Three-Sided Marketplace: Distinct Needs of Consumers, Dashers, Merchants

In this episode, Seth sits down with Kofi Amoo-Gottfried, CMO at DoorDash. Kofi’s perspective on what CEOs (and the rest of the c-suite) need to better understand about marketing has been informed by his years as a strategist at Leo Burnett and Weiden, and as VP of Consumer Marketing at Meta. Kofi talks about accountability, the challenges of serving a three-sided marketplace and, among other topics, where a strategist’s remit converges and diverges with enterprise strategy.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.