Despite everything that’s changed and changing, a lot of the c-suite still thinks marketing just means “advertising”—which is a pretty outdated perspective.

In this episode Seth speaks with David Droga, for decades a legend of the advertising, marketing and business worlds, to get the POV of a CEO who both understands marketing and who talks to CEOs who do not. Founder of the eponymous Droga5 in 2006, which has been named Agency of the Year more than 25 times, since September 2021, David’s been the CEO of Accenture Song, the world’s largest tech-powered creative group and a part of Accenture, where he has taken it from a $12.5 billion company to a $19 billion tech-powered creative giant in just 3 years.

Show Notes:

Article referenced at 8:20: https://www.forbes.com/sites/onmarketing/2023/06/15/filling-in-the-missing-middle-between-brand-and-performance/

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The one with Accenture Song CEO David Droga about the difference between solving and selling