Stay Paid Podcast

Jess Lenouvel is the owner of The Listings Lab, and she’s got a message for agents: she can help you build a 7-figure income “without giving up control of your vision, burning out, or tripling your stress.” Her secret is a digital marketing system that takes leads through a psychological journey from strangers to clients—and it doesn’t involve buying ads on social media. Listen to her share her thoughts on digital marketing, the content agents should be sharing, and how to diagnose what might be missing from your marketing strategy. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @jesslenouvel The Listings Lab: https://www.thelistingslab.com/ Jess’s book: More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent - https://amzn.to/3K4sx20 Free e-book: How a Target Audience Can Increase Sales - https://bit.ly/3630oJP   0:00     Introduction 1:59     Jess’ business bio 4:21     Jess’ philosophy and approach to working with her clients 7:06     Watch what people do, not what they say (Golden Nugget) 9:05     Agents are 5 years behind in effective marketing strategies 11:36   How do you generate leads? #1 Niche down 12:57   How do you generate leads? #2 Psychological journey 14:07   How do you generate leads? #3 Go organic (Golden Nugget) 14:51   Running an ad versus running a psychological campaign 15:40   Content you need to share and how to do it 19:34   Mistakes agents make in their digital marketing 23:55   The better the content, the better the conversion rate 24:51   With what frequency should you be posting? 25:47   Stories and remaining relevant 29:10   Jess’s routines for success 31:34   Advice Jess would give to younger Jess 34:10   Action Item

Writing for LinkedIn isn’t like writing for other social media platforms. LinkedIn users have different expectations of the content they find there. They want well-written, well-researched, and thoughtful content that is relevant to their understanding of what’s important to business and what can help them progress in their careers. In this episode, we offer advice about why you should be writing for LinkedIn, the type of content you should consider posting, and tips for how to write and post on LinkedIn. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Ep. 135: How to Find Your Perfect Client Through Podcasting (with James Carbary) - https://bit.ly/3MkCeLw Ep. 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3ILltqy Ep. 199: 1M Followers in 30 Days (with Brendan Kane) - https://bit.ly/3hClv8v Book: Hook Point: How to Stand Out in a 3-Second World by Brendan Kane - https://amzn.to/3sZc2Nt Images: Pexels.com, Unsplash.com, Pixabay.com   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:00     Reasons to write LinkedIn articles 4:34     Types of content to post to LinkedIn 8:03     How to write an article for LinkedIn 11:51   Promoting and sharing your LinkedIn article 13:43   Action Item

This week’s episode features Phil Graham. Phil’s been in the financial services and insurance businesses for more than 20 years and during that time has created $22 BILLION in insurance and annuity sales and investments. Today, he’s a CEO and the creator of the Beneficiary Liquidity Plan™. Phil shares how he built his book of business, how he coaches salespeople reluctant to make calls, and his best piece of advice for new advisors. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Phil Graham, CEO and Creator of The Beneficiary Liquidity Plan™, on LinkedIn The Beneficiary Liquidity Plan™ on LinkedIn  The Alternative Group (ALTGRP) website - www.thealtgrp.com/     0:00     Introduction 1:18     Phil’s business bio 3:05     An early lesson about telling stories       5:29     How did you build your book of business? 9:16     What was your prospecting method? 11:17   Why do you think people avoid the phone? 16:12   The importance and pay-off of persistence 20:19   What do financial advisors need to do to be successful? 24:42   Tell us about the Beneficiary Liquidity Plan™ 29:36   Advice Phil would give to the younger Phil 32:10   Action Item

The Talent Code by Daniel Coyle explores the real origin of talent, examining it through the lens of neuroscience. Coyle writes that 3 crucial components—deep practice, ignition, and expert coaching—can be brought together to create world-class performers, artists, athletes, and others to develop talent in ways that were commonly thought to be beyond their control. He argues that where people end up in the hierarchy of their chosen fields, whether it’s sports, arts, or business, is not predetermined by their genes or their environment. Rather, their talents are theirs to build through changing the brain’s physiology.   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle - https://amzn.to/3LvEOOv We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to supply a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.    0:00     Introduction  1:39     The ability to get better depends on the myelin in your brain  3:03     How do you build more myelin to get better at anything?  3:36     You need deep practice  4:59     Mistakes are required to getting better  7:23     Chunk tasks into smaller units  9:36     You need an ignition point  12:15   Examples of ignition points  13:43   Facilitate ignition opportunities  14:47   You need master coaching  16:55   Action Item 

After 30 years as a financial advisor and building a $100,000,000 book of business, Bruce Weinstein sold his financial services practice in 2016. With no former clients and only the relationships he had built, he and his wife started a new insurance business in 2020. In this episode of Stay Paid, Bruce shares the marketing and other activities he reactivated from his first business to successfully start up and run the business they own today.  Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Weinstein Wealth Insurance Solutions https://www.weinsteinwealth.com/   1-844-PlanMan (1-844-752-6626)  For a digital business card, text PlanMan to 2-1000.  Watch for Bruce’s podcast, Ask the Plan Man, coming soon.    0:00     Introduction  1:10     Bruce’s business bio  2:46     What did you do to rebuild your business?  4:23     Describe your networking group.  5:23     There is a high level of intimacy among members  6:11     Members are colleagues, business associates, clients  7:00     Membership is restricted to one per industry  7:27     Recommendations are needed to become a member  8:53     What are the logistics that describe the meetings?  13:40   What are the rules for the group?  17:26   Give and take in networking groups  19:41   How do you navigate a new group in pursuit of leads?  23:28   How can someone join one of these groups?  25:36   The power of being in proximity to like-minded individuals  27:23   Elevated conversations that solve problems  32:28     Action Item 

In 2020, while people in quarantine were eager to find new ways to stay entertained, TikTok experienced rapid growth and quickly became a household name. Two years later, the platform is the third-largest social media network. Today, businesses are quickly learning how to create TikTok content that attracts and generates leads. In this Silver Dollar episode, we’re sharing tips and secrets that will benefit new and more experienced TikTok business users. Plus, you can get more in-depth information and added details not included in the episode from our show notes at www.staypaidpodcast.com.   Connect | Resources  Real estate TikTok accounts to view and follow:  Glennda Baker @glenndabaker  Madison Sutton @thenycagent  Scott Betley @thatmortgageguy  Prince Whiting IV @princewhiting    Social Media Goal Planners: https://bit.ly/3p15qxc

Are you looking for another tool to add to your marketing toolbox? Why not consider public speaking? Today’s guest is Mark Brownstein, a Medicare professional and host of the radio show Medicare with Mark. As director of Medicare for Emerald Medicare in Nyack and Stony Point, New York, Mark uses public speaking appearances and webinars to continuously grow his business. In his interview, he shares how anyone can start to generate leads by simply sharing what they know with the employees of businesses they already partner with. You can get more in-depth information and added details not included in the episode from our show notes when you visit www.staypaidpodcast.com.   Connect | Resources  Contact Mark at EmeraldMedicare.com or 845-358-1220    0:00     Introduction  1:30     Mark’s business bio  3:12     What has public speaking done for your business?       4:27     How do you overcome the nervousness?  6:50     How do you work with partnerships?  9:03     How do you develop relationships with partners so that they recommend you?  10:50   Where can you find these partnerships?  13:22   How do you nurture the relationships you have with people in your database?  15:17   Advice Mark would give to the younger Mark  17:57   Action Item 

We’re almost 2 years into the remote-work world imposed by the pandemic. According to NorthOne, 58.6% of the total US workforce works remotely either full- or part-time. The last time we addressed remote work on Stay Paid was in July 2020, so we thought it would be a good time to revisit the topic to discuss what we've learned and to update our list of helpful tips with 7 rules for managing a remote team. You can get more in-depth information and added details not included in the episode from our show notes at www.staypaidpodcast.com.    Connect | Resources Cold and Flu Season Sanitizer Tag - https://bit.ly/3uI7hKS   0:00     Introduction 2:02     Rule 1: Over communicate 2:55     Evaluate and improve daily check-ins       4:26     Rule 2: Use video to communicate       6:12     Rule 3: Structure employee engagement 7:45     Create committees of employees 8:16     Rule 4: Document even more processes       9:48     Rule 5: Establish and review KPIs weekly 11:04   How to avoid micro-management 11:32   Rule 6: Do the unexpected and mix it up 13:02   Rule 7: Test. Test. Test. 15:23   Action Item

This week’s guest is JB Bolvadin, the founder and CEO of TILRE Success Solutions. In 2021, he managed to sell 1,000 tickets in just 4 weeks to the first-ever Entrepreneur Conference using social media. Listen as JB explains why real estate is among the worst industries when it comes to effective advertising, what types of content real estate agents should be producing for social media, which types of content work best on which social media platforms, and whether Likes or Views of your social media posts are better for business. You’ll find more in-depth information and additional details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources TILRE Success Solutions: tilresuccesssolutions.com  The Entrepreneur Conference 2022: entrepreneurconference.live  Social media: @jbbolvadin   0:00     Introduction 2:03     JB’s business bio 4:13     Building conference and event planning business 5:30     Obstacles to promoting a conference during COVID 7:10     The solution that filled a conference in 30 days [Golden Nugget] 10:39   What should agents being focused on in their marketing? 12:46   Recommended video content for agents 15:51   Which social media platform is best for agents? 19:20   What’s better—Likes or Views? 21:16   What type of content gets engagement? 22:23   JB’s routines for success 24:32   Advice JB would give to the younger JB 26:29   Action Item

Facebook ads continue to offer an amazing opportunity for businesses to generate high conversion rates at an affordable cost per lead. However, an incredible number of leads end up being wasted because businesses don’t follow up. In this episode, we draw from our experience working with our real estate clients at ReminderMedia to explain exactly how to follow up with Facebook leads. You can get more in-depth information and added details not included in the episode from our show notes, so check them out at www.staypaidpodcast.com.   Connect | Resources  Facebook Ads Webinar - https://bit.ly/3Lb3xY3 Free e-book: The Ultimate Beginner’s Guide to Facebook Marketing    0:00     Introduction  0:48     Our track record on converting Facebook ads       1:36     The ROI of our Facebook ad test  3:28     Tip #1: Call 18 times and shorten your speed to lead  7: 05    Tip #2: Use the triple dial and then send a text message  9:34     Tip #3: Watch the activity of your email drips  11:44   The C-TEST follow-up strategy  13:23   Bonus Tip: The follow-up script  18:31   Action Item