Stay Paid Podcast

Image having 100% confidence that if you were to use one subject line vs. another, you'd be assured a higher open rate . . . well, imagine no more. We've got the secrets, and we're giving them away. In this week's Silver Dollar episode, we review the results of 10 email subject line tests that will forever change the way you write your emails. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources 14 Research-Backed Ways to Split Test Your Subject Line for a Higher Open Rate - https://bit.ly/3OFW4lm 0:00 Introduction 3:00 How email subject line split tests work 3:40 Test 1: Name vs. No name 5:27 Test 2: First person vs. Second person 6:34 Test 3: Urgency vs. No urgency 7:38 Test 4: Longer vs. Shorter 9:30 Test 5: Emoji vs. No emoji 11:37 Test 6: Capitalization vs. No capitalization 12:30 Test 7: Exclamation points vs. No exclamation points 14:07 Test 8: Ambiguous vs. Specific 15:44 Test 9: Gratitude vs. No gratitude 17:10 Test 10: Free vs. Synonyms 20:15 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

This week's guest is Brandon Hegg. Brandon has more than 15 years' experience in sales production, leadership, and coaching. He especially enjoys working with new financial advisors to shorten their time to productivity. During his interview, you'll discover all the details of Brandon's IPA system for incorporating referral discussions into regular conversation and a super creative way to thank clients for referrals that immediately endears you to your client and the person referred. Plus, he explains how to get better client responses and more business with one key question. You can also get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Email: brandon@dynamicedirections-d2.com LinkedIn: Brandon Hegg Cell phone: 612-271-5536 0:00 Introduction 1:41 Brandon's business bio 3:28 A better way to ask for referrals (IPA) 4:55 Improve 6:14 Set the expectation 6:54 Praise 8:27 Ask 9:02 How when and often to ask for referrals 10:45 A different way to thank clients for referrals [Golden Nugget] 12:47 The importance of the 90-day touchpoint 13:22 You NEED to ask 14:22 Why you don't say you're busy [Golden Nugget] 15:24 Make your clients a part of your journey 17:11 Asking better questions and the limbic brain 20:02 How to tap into the limbic/emotional brain 23:11 The interplay between logic and emotion 25:15 Example 1 – effective and ineffective 28:01 Example 2 – effective and ineffective 29:36 Example 3 – effective and ineffective 30:34 Other successful lead sources for advisors 34:46 Advice Brandon would give to the younger Brandon 37:21 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

The most successful people in business (people like Warren Buffet, Bill Gates, and their ilk) have an incredible ability to be highly productive. It's not because they are super intelligent; it's because they are able to focus on managing their day. In today's Silver Dollar episode, we explain some of the techniques we can all use to reap the benefits of taking control of our days, rather than letting our days get out of control. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Blog: 5 Simple Time-Management Strategies for Real Estate Agents - https://bit.ly/3bCV6Hy 0:00 Introduction 0:54 How do you manage your day? 2:18 Decide what you care about and what's important 3:16 List, prioritize, and bucket tasks 4:18 Time blocking 6:45 Task batching 8:12 Day themes 9:36 Measure your results 11:46 Benefits of time management strategies 13:28 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Dawn Myers is an effective broker/manager who helps agents succeed in the individual, small group, and Medicare spaces. Her most consistent advice to newer agents trying to win clients—especially seniors—is to do something different. It's that approach that has made her an advocate of grassroots marketing. And the stories she shares demonstrate that it works! Listen to our highly enjoyable conversation where we ask Dawn a wide range of questions about topics that include lead generation, partnering with other businesses, motivating a team of agents, the opportunities in insurance right now, and the game-changing shift to providing value. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources dawn.myers@ritterim.com 0:00 Introduction 2:45 Dawn's business bio 5:24 What do you look for when recruiting agents? 6:30 What do you do to generate leads? 8:25 Being a resource; partnering with other businesses 10:25 Thoughts on networking groups (BNI) 10:57 What are you doing to stay in contact with clients? 12:20 How do you motivate your agents? 14:12 Where are you finding leads among seniors? 16:27 How do you approach coaching agents? 17:23 Recognition of your value to others 19:07 Testimonials demonstrating value 21:42 The secret to successful marketing 22:53 Advice Dawn would give to the younger Dawn 25:34 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Did you know that 85% of consumers prefer text over calls and emails? Regardless of your preference, that's an important number to know. In this Silver Dollar episode, we share our list of the four most important groups you should be texting today. We're also providing examples of what to say that will reinforce relationships and move your business forward. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources It's the season for summer travel! Deliver these FREE printable flight checklists during client pop-bys. Be a ninja at nurturing relationships and use the list as inspiration for memorable gifts you can attach that will make your clients' flights relaxing and enjoyable. - https://remindermedia.com/printables/flight-checklist-tags/ 0:00 Introduction 1:06 Convenience and appeal of texting 1:39 Text your database 2:05 Ideas for texting your database (5-for-5 strategy) 5:19 Text your past clients 6:00 Ideas for texting past clients 8:34 Text your new leads 9:01 Ideas for texting new leads 10:40 Text your old leads 11:29 Ideas for texting old leads 14:36 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Chris Smith is the co-founder of Curaytor, a real estate online marketing platform, and is considered to be one of the most influential thought leaders in how agents can use digital marketing to attract leads. During this week's episode, Chris offers our listeners thought-provoking and expert advice on a wide range of topics, including: the biggest challenge facing agents (that's going to get even more challenging!), how to attract leads with Instagram and TikTok, must-have tech for the modern agent, and how to get his Billion Dollar Sales Script! You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Billion Dollar Sales Script: https://www.theconversioncode.com/ Book: The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd ed) - https://amzn.to/3zHr67B Book: Exactly What to Say: For Real Estate Agents - https://amzn.to/3zH4rrR Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be - https://amzn.to/3tEPmmU Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen - https://amzn.to/3QtTsrN Resource: https://www.gong.io/ Resource: https://www.salesscreen.com/ Resource: https://www.screencastify.com/ To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

One of the greatest challenges leaders face is their ability to hold others (and themselves) accountable. It can be uncomfortable for a lot of people, but if you focus on 6 key areas we discuss, you will start getting the results that you need while still maintaining your relationships with your team. Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources FREE Father's Day Gift Card Holders: Mail or drop off this Father's Day gift to your clients with a small gift card attached! - https://bit.ly/3tuSDFm Harvard Business Review: The Right Way to Hold People Accountable - https://bit.ly/3tuT4iY 0:00 Introduction 0:58 What does it mean to hold someone accountable? 2:05 Why accountability requires a process 3:04 Set clear expectations for employees 4:45 Ensure employees have talent and resources 6:28 Establish clear measures 8:45 Provide clear, direct, frequent, and honest feedback 12:29 Carry out clear consequences 15:12 Hold yourself accountable 17:45 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

We were fortunate to book Ron prior to his speaking at this year's Strategic Wealth Accumulation Tactics (S.W.A.T.) conference where he spoke about building relationships with clients. If you missed the conference, then this is your chance to hear some of his secrets, experiences, and knowledge. You can listen to Ron talk about creating authentic relationships with clients, how he capitalizes on unexpected and personal touch points, and his strategy for continued growth after your business hits $1M. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website: Faith, Family, and Finances LLC - https://bit.ly/3NNwx92 Instagram: @real_ron_williams_ 0:00 Introduction 1:29 Ron's business bio 2:59 How do you successfully build relationships? 4:59 How do you keep track of client relationships? 6:08 How often do you recommend dripping on clients? 9:27 Why and how did you switch to becoming an entrepreneur? 12:42 Why did you make it and other agents don't? 15:15 Thoughts about prospecting, authentic follow up, relationships 21:34 Ron's routines for success 24:30 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

The most powerful things in business are relationships. To develop relationships, you need to get to know people, which means having conversations. The best follow-up allows you to have those conversations. To get to know people, you need to have conversations. Consequently, the best follow-up allows you to have those conversations. This episode is for small business owners and entrepreneurs looking for a follow-up solution that will strengthen client relationships and garner more repeat business and referrals by helping you get to know your clients. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Special offer: StayPaid.com/magazine for a FREE sample magazine and (insane) discount 😲 Conversica: Study Finds Sales and Marketing Wasting 50% of Time and Money on Leads - https://bit.ly/3PWhBqS Download: FREE call scripts - https://bit.ly/3M8wQtv 0:00 Introduction 1:23 About ReminderMedia 1:58 Our value proposition 2:22 Pain points that plague salespeople 3:30 The loyalty gap 4:13 Chasing vs. nurturing leads 4:56 I should follow up, but how? 5:55 Providing marketing that creates frequency, impact, & trust 8:00 The marketing trap and how to avoid it 9:17 Creating personalized impact 10:26 The branded gift that recipients keep 12:09 How we help our clients have conversations and build relationships 13:55 What you can expect from ReminderMedia 16:59 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Phillip Stutts is a political marketing strategist who is the founder and chair of Go BIG Media, a company that uses big data to create story-based marketing that resonates with precisely defined audiences. His company is so good at what they do that they've helped to place governors, congressional members, and even US presidents into office. In this episode, Phillip explains the formula he uses to get political officials elected and how you can use the same methods to exponentially increase your business success. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website and free audience analysis call: phillipstutts.com/insights Book: The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents - https://amzn.to/3Mdmrgc 0:00 Introduction 2:02 Phillip's business bio 5:39 The nightmare of every small business 6:47 The inspiration for Go Big Media 8:37 How Go Big Media is structured for success 9:36 Origin story of The Undefeated Marketing System 10:38 A hard lesson to learn 13:20 Keith Cunningham, Thinking Time, and the breakthrough 17:26 Step 1: Do a deep dive into your audience (story) 22:46 Step 2: Put together a strategy (story) 28:05 Step 3: Build your brand 29:03 Step 4: Test (story) 30:38 Step 5: Launch marketing campaign 31:55 Common marketing problem (stories) 35:49 The war for audiences' attention 36:45 Consumer privacy and consumer data 38:31 Current consumer behavior in media channels 40:05 Phillips craziest political story 46:37 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast