Stay Paid Podcast

Bad habits come in all shapes and sizes, but one thing is consistent about them—we are constantly wishing that we could change them. Even when we know that what we habitually do is frustrating our chances of succeeding, we often fall back into the same old routines that lead us nowhere. In this episode, the Stay Paid pals talk about where habits come from, the pattern that all habits follow, and how you can replace bad habits with better ones.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE Pop-By Tracking Sheet to help you maximize the efficiency of your springtime door knocking. - https://bit.ly/3xagxsf   0:00     Introduction 0:41     The difference between habits and discipline 2:36     Where habits come from 2:59     The pattern of forming habits 5:57     How to disrupt a bad pattern 6:25     Discovering the trigger; boredom, dopamine, and environment 8:13     An explanation of dopamine detoxing 9:11     How to reduce your dependency on dopamine 11:47   Summary 12:40   Action Item

So many agents fail in their first few years in business because they make some of the common mistakes that derail real estate entrepreneurs time and time again. In this episode, we expose the 5 worst mistakes every agent must avoid (and why it can sometimes be so hard). You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources How to Build an Effective Contact Database in Under 5 Minutes - https://bit.ly/37npymW Free e-book: Guide to Cold Calling - https://bit.ly/3r4pOOH   0:00     Introduction 1:35     Agents don’t take the time to build and manage a contact database 3:44     Ideas for getting contact information for your database 4:17     Agents fall prey to “shiny object syndrome” 5:21     The cure for shiny object syndrome 7:49     Agents occupy themselves with operational rather than sales activity 9:56     Agents don’t hold themselves accountable 12:07   Agents don’t find a mentor and surround themselves with the right people 12:49   Agents don’t set a goal and a plan to achieve it 16:33   Action Item

You already know that successful cold calling is part art and part science. What to say, how you say it, and what not to say are the art. How many times to call and when, when to speak and when to listen, and the statistical difference in close rates when you say “I” versus “we” all play into the science. In this episode, we review 8 cold-calling statistics that will forever change what you think about cold calling. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE e-book: Guide to Cold Calling - https://bit.ly/3uM3aMa   0:00     Introduction  0:37     Cold call analysis and data  1:36     Stat #1: It takes time to develop trust  3:35     Stat #2: Never ask, “Did I catch you at a bad time?”  4:42     Stat #3: You’ll do better if you ask . . .   6:35     Stat #4: State the reason for your call  7:59     Stat #5: Talk more  9:15     Stat #6: Lengthen your pitch  11:49   Stat #7: Refer to “we” instead of saying “I”  12:10   Call on these days and at these times  14:31   Action Item 

Every sales professional wants to know more and better ways to get client referrals. This week, we speak with John Turner, who works with broker-dealers, RIAs, insurance carriers, banks, and Wall Street firms, educating financial advisors about the benefits of annuities. John explains how he has grown his business with client referrals by using specific language and strategically timed calls.   You can find more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: selaxbrokerage.com    0:00     Introduction 1:39     Selling bibles door to door 5:30     Deciding to enter into finance 6:31     Educating with stories [Golden Nugget] 11:07   Always have a reason to call 17:40   Staying top of mind after the transaction 19:56   Use of client appreciation events 21:01   The critical importance of personal interaction     22:42   Advice John would give to the younger John 25:22   Action Item

We've covered a lot of social media topics on Stay Paid, but we've never made a comprehensive list of the mistakes that so many business owners and sales professionals make on social media. Today, we’re correcting that error. Listen to this Silver Dollar episode as we review the 7 mistakes that every business needs to avoid on social media.     And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE download: Social Media Goal Planners - https://bit.ly/3L7mCd0   0:00     Introduction 1:26     Trying to talk or connect with everyone 2:47     Failing to interact with your audience 3:43     Deleting negative comments 4:58     Forgetting social media is about being social 6:11     Copying and pasting across platforms 7:57     Being inconsistent 11:10   Not spending money to reach your audience 12:09   Avoiding video 14:50   Action Item

What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week’s episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting.    And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources René’s website: meetrene.com René’s podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs   0:00    Introduction 2:03     René’s business bio 4:00     You’ll always have a job if you can provide value 5:04     Sales is about influencing behavior 6:41     People resist change to avoid risk 8:23     The difference between pain points and fear manipulation 10:08   Building trust and creating psychological safety 13:13   Communicating authenticity with social media 14:33   Luke’s story exercise - values 17:26   What we know about values 18:15   Luke’s story exercise - influences 19:03   Crafting Luke’s story 21:22   The takeaway – clarity and purpose 22:33   Josh’s story exercise 30:34   The Amplify Course 33:02   About congruency 34:46   René’s routines for success 35:52   Advice René would give to the younger René 40:57   Action Item

If you engage in email marketing, then you know that email deliverability is of paramount concern. Email is a tremendously effective tool that can help you to stay top of mind with your clients, nurture your prospects, and drive conversions for your business—but only if your emails are reaching people’s inboxes! So, with spring just around the corner, we’re going to review 7 steps you can take to spring-clean your email list to make sure your emails get delivered every time rather than being redirected to spam . . . or worse!      And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources The Starter Guide to Email Marketing - https://bit.ly/3qjOL8K How to Build, Grow, and Segment Your List - https://bit.ly/3CU97Kz   0:00     Introduction  1:04     The ROI of email  1:51     How does email deliverability work?       3:05     About your IP reputation  4:40     Don’t buy email lists  6:34     Only send to people who have opted in  8:45     Delete customer service email addresses  9:38     Remove single-use email addresses  10:04   Remove bogus email addresses  10:46   Always request personal email addresses  11:29   Ask to be white listed  14:07   Action Item 

Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you’ve got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round.   And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB   0:00     Introduction 3:23     Monica’s business bio 5:37     Jennifer’s business bio 6:35     Why did you start Real Estate Fight Club? 8:19     How do you apply an attraction system without clients? 10:36   What is your cold-calling strategy? 11:50   How much of your business comes from referrals? 12:48   How do you measure the effectiveness of relationship marketing? 16:06   There are only 2 ways to get business 17:13   Redefine success and face the truth 18:31   Patience and passion vs. impatience and desperation 20:06   Authenticity and credibility 22:36   The strategic piece that agents forget about relationship marketing 23:36   This is what a passion for cold calling looks like 26:51   Confidence comes from doing the work 28:55    Jenn’s routines for success 31:30   Monica’s routine for success 34:10   About Ghost Poster and the Real Estate Fight Club podcast 35:53   Action Item

In this Silver Dollar episode, we pick apart the idea that some people are just luckier than others when it comes to catching a big break that turns into a successful business opportunity. As it turns out, some people are luckier than others. But it’s also true that these same people have 4 abilities that enable them to create their own good luck, and anyone can develop these skills. Listen as the Stay Paid pals explain how you can use what science has discovered to create your own good fortune. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources The Luck Factor by Dr. Richard Wiseman - https://amzn.to/3J71va7 The Power of Positive Thinking by Norman Vincent Peale - https://amzn.to/3IqDKJB   We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:23     Dr. Richard Wiseman’s lucky study       2:45     Creating and noticing chance opportunities       5:25     Listening to their intuition 7:07     Creating self-fulfilling prophesies with positive expectations  9:51     Adopting a resilient attitude that transforms bad luck into good luck 14:40   Action Item

Jess Lenouvel is the owner of The Listings Lab, and she’s got a message for agents: she can help you build a 7-figure income “without giving up control of your vision, burning out, or tripling your stress.” Her secret is a digital marketing system that takes leads through a psychological journey from strangers to clients—and it doesn’t involve buying ads on social media. Listen to her share her thoughts on digital marketing, the content agents should be sharing, and how to diagnose what might be missing from your marketing strategy. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @jesslenouvel The Listings Lab: https://www.thelistingslab.com/ Jess’s book: More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent - https://amzn.to/3K4sx20 Free e-book: How a Target Audience Can Increase Sales - https://bit.ly/3630oJP   0:00     Introduction 1:59     Jess’ business bio 4:21     Jess’ philosophy and approach to working with her clients 7:06     Watch what people do, not what they say (Golden Nugget) 9:05     Agents are 5 years behind in effective marketing strategies 11:36   How do you generate leads? #1 Niche down 12:57   How do you generate leads? #2 Psychological journey 14:07   How do you generate leads? #3 Go organic (Golden Nugget) 14:51   Running an ad versus running a psychological campaign 15:40   Content you need to share and how to do it 19:34   Mistakes agents make in their digital marketing 23:55   The better the content, the better the conversion rate 24:51   With what frequency should you be posting? 25:47   Stories and remaining relevant 29:10   Jess’s routines for success 31:34   Advice Jess would give to younger Jess 34:10   Action Item