366 - 10 Essential Email Subject Line Tests

Image having 100% confidence that if you were to use one subject line vs. another, you’d be assured a higher open rate . . . well, imagine no more. We’ve got the secrets, and we’re giving them away. In this week’s Silver Dollar episode, we review the results of 10 email subject line tests that will forever change the way you write your emails. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

 

Connect | Resources

14 Research-Backed Ways to Split Test Your Subject Line for a Higher Open Rate - https://bit.ly/3OFW4lm

 

0:00     Introduction

3:00     How email subject line split tests work

3:40     Test 1: Name vs. No name

5:27     Test 2: First person vs. Second person

6:34     Test 3: Urgency vs. No urgency

7:38     Test 4: Longer vs. Shorter

9:30     Test 5: Emoji vs. No emoji

11:37   Test 6: Capitalization vs. No capitalization

12:30   Test 7: Exclamation points vs. No exclamation points

14:07   Test 8: Ambiguous vs. Specific

15:44   Test 9: Gratitude vs. No gratitude

17:10   Test 10: Free vs. Synonyms

20:15   Action Item

 

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