Stay Paid Podcast 357 - Grow Your Business with the 5-Step Secret That Elects Presidents
Phillip Stutts is a political marketing strategist who is the founder and chair of Go BIG Media, a company that uses big data to create story-based marketing that resonates with precisely defined audiences. His company is so good at what they do that they’ve helped to place governors, congressional members, and even US presidents into office. In this episode, Phillip explains the formula he uses to get political officials elected and how you can use the same methods to exponentially increase your business success. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.
Connect | Resources
Website and free audience analysis call: phillipstutts.com/insights
Book: The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents - https://amzn.to/3Mdmrgc
0:00 Introduction
2:02 Phillip’s business bio
5:39 The nightmare of every small business
6:47 The inspiration for Go Big Media
8:37 How Go Big Media is structured for success
9:36 Origin story of The Undefeated Marketing System
10:38 A hard lesson to learn
13:20 Keith Cunningham, Thinking Time, and the breakthrough
17:26 Step 1: Do a deep dive into your audience (story)
22:46 Step 2: Put together a strategy (story)
28:05 Step 3: Build your brand
29:03 Step 4: Test (story)
30:38 Step 5: Launch marketing campaign
31:55 Common marketing problem (stories)
35:49 The war for audiences’ attention
36:45 Consumer privacy and consumer data
38:31 Current consumer behavior in media channels
40:05 Phillips craziest political story
46:37 Action Item
To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com
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