347 - How Dan Lesniak Made $22M in Year 1

Dan Lesniak closed $22 million in his first year as an agent. Today, he and his wife, Keri Shull, run the highest selling team in Washington, DC. They have 70 agents and closed 1,100 deals last year. He’s also a billion-dollar developer, best-selling author, coach, and Iron Man! In this week’s interview, Dan offers sage marketing advice for new agents, his thoughts about the best type of client touchpoint, and how team leaders can keep their top talent. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

 

Connect | Resources

Website: https://www.kerishull.com/

Career opportunities: https://www.kerishull.com/careers 

Coaching and summit: Website: https://www.kerishull.com/

Instagram: @thedanlesniak 

 

0:00     Introduction

1:34     Parallels between running a marathon and running a business

4:33     Dan’s business bio

8:31     Hyperlocal strategy and being the “mayor” of your town      

10:17   Segment, target, position

11:25   How do you best position your business?

13:29   Can you over-market yourself?

15:13   What strategy gives you the best return?

16:47   How do you approach social media?

18:34   Two types of digital ads

20:07   What do you recommend spending on marketing? [Golden Nugget]

22:02   What are you doing to retain top talent?

28:21   What have you taken from being coached by Tony Robbins and Grant Cardone?

31:36   Dan’s routines for success

34:43   Action Item