Stay Paid Podcast

Welcome to the debut episode of Real Estate Leaders! In addition to our regular guest episodes and our Silver Dollar episodes, each week you’ll now hear how real estate leaders respond to the same set of critical questions. We hope each perspective gives you greater insight into the real estate industry, the market, and how to succeed as an agent. To kick it off, we spoke with Will Penney, a real estate agent with 33 years’ experience. Today, he has a team of 5 agents in Akron, Ohio, where they sell about 200 homes a year, or the equivalent of $40M in volume. Find out why Will believes paid real estate leads are fading away and what agents can do to compete against big-box brokers and third-party companies trying to control access to agents. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Will’s business website: https://socialorchard.com/  Free e-book: The Relationship Marketer's Guide to Social Media Success - https://remindermedia.com/ebooks/free-e-book-relationship-marketer-social-media-success/   0:00     Introduction  1:26     Will Penny’s bio  2:31     Where is the real estate industry going and how do agents need to adapt?       4:19     What marketing strategy is most neglected by agents?       6:45     Why do most agents fail to succeed?  8:07     What do you wish you knew before becoming an agent?  11:12   To what do you attribute your own success?  13:41   The way Will uses social media to grow his business successfully  16:22   Action Item 

According to the Society for Human Resource Management (SHRM), employers will spend between 6 and 9 months of an employee’s salary in time, resources, and money to replace them. That’s a lot of money you can keep in your pocket if you know the 4 secrets for retaining your top talent. Today, the Stay Paid pals talk about compensation, personal development, career progression, and building a high-performance culture. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 164: 7 Tips for Managing Virtual Teams | Episode 164   Peter Taunton - Founder of Snap Fitness on How to Scale and Lead a Business  How to Use the Predictive Index to Build a Team | Episode 168  How You Train 76 Agents to Close 800 Transactions (With Mark Pattison) | Episode 267  4 Things You Need to Turn a Team Into a Company (with Tom Toole) | Episode 285    0:00     Introduction  1:17     Offer competitive compensation  5:28     Encourage personal development  7:50     Support career development  9:56     Ensure a high-performance culture  12:58   Action Item 

If you need some inspiration or you find yourself in a place you don’t want to be, then listening to Erik Allen’s story can help. Erik had a hellish childhood. He witnessed domestic violence, was kicked out of his home, battled addiction, owed $28,000, and was bankrupt at 21 years old. He was working for a record label, attending concerts, and, as he says, “living a rock star’s life without being a rock star.” Things were dark when a chance encounter and divine intervention changed his life. In today’s interview, Erik shares some of what he’s learned about overcoming struggles, defeating a victim’s mentality, setting and meeting goals, and what he’s doing today.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Website and link to The Erik Allen Show: ErikAllenMedia.com  Instagram: @ErikGAllen    0:00     Introduction  1:19     Erik’s story  6:41     How did you get out of such a bad situation?  9:41     What advice would you give to others who are struggling?  11:04   What are you doing today?  12:58   How did you become a guest on 100+ podcasts?  14:17   How do you overcome a victim mentality?  16:06   What is your relationship with your family now?  18:32   Erik’s routines for success  20:23   Advice Erik would give to the younger Erik  23:34   Action Item 

Instagram grew 22% in 2021, adding 221 MILLION new users. That’s a ton of new people and potential new business leads for you! We’re going to share with you the 4 types of content you should be posting on IG so that you get your fair share of engagement gold. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Blog by Jenna Kutcher: 3 Easy Strategies to Help You Rock Instagram in 2021     0:00     Introduction  0:52     1. Local business interviews  2:51     2. Client testimonials  4:56     3. Product/service/market updates  7:03     4. Share your personal life  8:53     Tips for planning your Instagram content  11:24   Action Item 

We’ve revisited our interviews from 2021 to bring you the best of the best sales and marketing tips from some of our most accomplished guests. Gathered into this one episode is the wisdom born of the experience of 8 wildly successful entrepreneurs, making this your one-stop shop for all you need to know to grow your business in 2022. Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Activate Your Prey Drive (with Michael Burt) | Episode 215  How to Close the First 36 Transactions in Real Estate (with Jeff Cohn) | Episode 223  How to Ask For REFERRALS the Right Way (with Barb Betts) |Episode 239  How to Master Relationship Marketing (with Glennda Baker) | Episode 243  How to Use Instagram to Close $50M in Sales (with Shannon Gillette) | Episode 257  How Pull Marketing Pushed Agent Leigh Brown to #1 | Episode 263  How You Train 76 Agents to Close 800 Transactions (with Mark Pattison) | Episode 267  How to Play and WIN the Content Game (with Jimmy Mackin) | Episode 271    0:00     Introduction  1:30     Michael Burt | Episode 215 – Activating your prey drive  4:44     Jeff Cohn | Episode 223 – Free lead generation  8:40     Shannon Gillette | Episode 257 – Instagram   11:48   Glennda Baker | Episode 243 – TikTok   14:28   Jimmy Mackin | Episode 271 – Content marketing and Can I, Should I, How do I? framework  18:30   Mark Pattison | Episode 267 – C-TEST follow-up strategy  22:30   Leigh Brown | Episode 263 – Push vs. pull recipe  24:47   Barb Betts | Episode 239 – Stop asking for referrals  28:00   Honorable mentions  30:09   Action Item 

One of the most frequently asked questions we get comes from new real estate agents and other new entrepreneurs who, frankly, don’t know where to begin. They’ve gotten their licenses, certifications, office space, and what have you, but 6 months later, they’re still without a client or deal. So we've decided to review what you should be doing in your first 30 days as a new real estate agent or other entrepreneur to ensure you build a solid foundation for a successful business. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Blog: How to Build an Effective Contact Database in Under 5 Minutes  Blog: Get to Know Your Clients with the F.O.R.D. Method    0:00     Introduction  1:09     Action 1: Start to establish your brand  3:15     Action 2: Select a CRM  5:46     Action 3: Start building your list  8:37     Action 4: Start prospecting  9:57     Action 5: Become a sponge; learn  12:51   Action Item 

Disney’s Magic Kingdom in Florida is the world’s most visited theme park. That fact is due in no small part to Disney’s primary purpose—to make visitors happy. And as John Formica explains, this simple mission only succeeds because it is infused into every aspect of Disney’s culture to the point where making visitors happy is more important than the duties of any employee’s job. And he should know—John is a former Disney leader and the author of Making the Customer Experience Magical Now! And in this week’s interview, John shares some of Disney’s philosophy and secrets that you can implement in your own business to create a magical experience for your clients.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Book: Making the Customer Experience Magical Now!  Website: https://johnformica.com/ where you can find free video training and a weekly newsletter with Disney-inspired tips and strategies for creating a magical customer experience.  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.     0:00     Introduction  1:55     Guest bio  4:33     What are the core principles of the Disney philosophy and how can it be applied?  7:30     What are the tactics that create the desired client experience and how do you systematize it?  [Golden Nugget]  10:49   What do you look for when you “hire right?” [Golden Nugget]  14:39   How do you balance the economics vs. creating the ultimate client experience?  16:17   The customer experience is the new battleground where there are winners and losers.  18:06   How and where are you spending your budget to create the experience?  21:46   How a real estate agent can implement the Disney philosophy.  23:58   Advice John would give to the younger John  28:13   Action Item 

We know from experts and top producers that your net worth is in your network, so today we'll go over the top 5 people that you should be connecting and building better relationships with in 2022. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Webinar (recorded): How to Create Profitable Partnerships for Your Business    0:00     Introduction  2:03     Preview  2:42     Group 1: Your top advocates and raving fans  4:45     Group 2: Friends and family  5:34     Group 3: Local businesses  7:44     Group 4: Mentors and mentee  9:14     Group 5: Your peers  11:51   Action Item 

Andy Mowat has created Gated—a company that’s about to turn email marketing on its head. Andy’s got a plan to reduce the number of emails you receive by having marketers pay a fee to have emails delivered. It’s a very cool concept with tons of implications for your business and your inbox—and you’re either going to love it or hate it. If you use email to market your business (and who doesn’t?), then you need to listen and find out how you can adjust to email as a paid channel.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Website: www.gated.com  Book: Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.     0:00     Introduction  1:18     Why did you start your company?  2:23     What is Gated?  4:06     What have been the results?  5:18     The fundamental problem with the economic model of email.  6:48     Is marketing automation dying, and what’s going to replace it?  8:12     Thoughts on list segmentation and personalization.  10:52   But what about the ROI of email marketing?  12:45   What drives consumers to open an email—the content or the relationship?  15:16   How is the quality of your clients’ emails affected by your system?  17:02   Any tactic that becomes prevalent becomes obsolete.  18:12   Gated is about selling attention rather than selling time.  21:08   Andy’s routines for success  23:31   Action Item 

Having daily habits can help you organize your time and allow you to focus on the most important activities in your business. It also eliminates the temptation to get lost in busy work. When you stick to a daily routine, your goals become more achievable, you keep your costs down (really), and you reduce stress and anxiety. Plus, implement the 3 habits we suggest, and you’ll make more money! (And if you’re not in real estate, listen anyway because these habits will work for you too.) And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE Marketing Revenue Calculator     0:00     Introduction  0:50     Discipline provides you with freedom  1:41     Daily habit #1: Prospect for 2 hours  4:39     Daily habit #2: Invest in personal and professional development  8:32     Daily habit #3: Follow up with people in your database  14:28   Action Item