Stay Paid Podcast

If you engage in email marketing, then you know that email deliverability is of paramount concern. Email is a tremendously effective tool that can help you to stay top of mind with your clients, nurture your prospects, and drive conversions for your business—but only if your emails are reaching people's inboxes! So, with spring just around the corner, we're going to review 7 steps you can take to spring-clean your email list to make sure your emails get delivered every time rather than being redirected to spam . . . or worse! And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources The Starter Guide to Email Marketing - https://bit.ly/3qjOL8K How to Build, Grow, and Segment Your List - https://bit.ly/3CU97Kz 0:00 Introduction 1:04 The ROI of email 1:51 How does email deliverability work? 3:05 About your IP reputation 4:40 Don't buy email lists 6:34 Only send to people who have opted in 8:45 Delete customer service email addresses 9:38 Remove single-use email addresses 10:04 Remove bogus email addresses 10:46 Always request personal email addresses 11:29 Ask to be white listed 14:07 Action Item

Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you've got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round. And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB 0:00 Introduction 3:23 Monica's business bio 5:37 Jennifer's business bio 6:35 Why did you start Real Estate Fight Club? 8:19 How do you apply an attraction system without clients? 10:36 What is your cold-calling strategy? 11:50 How much of your business comes from referrals? 12:48 How do you measure the effectiveness of relationship marketing? 16:06 There are only 2 ways to get business 17:13 Redefine success and face the truth 18:31 Patience and passion vs. impatience and desperation 20:06 Authenticity and credibility 22:36 The strategic piece that agents forget about relationship marketing 23:36 This is what a passion for cold calling looks like 26:51 Confidence comes from doing the work 28:55 Jenn's routines for success 31:30 Monica's routine for success 34:10 About Ghost Poster and the Real Estate Fight Club podcast 35:53 Action Item

In this Silver Dollar episode, we pick apart the idea that some people are just luckier than others when it comes to catching a big break that turns into a successful business opportunity. As it turns out, some people are luckier than others. But it's also true that these same people have 4 abilities that enable them to create their own good luck, and anyone can develop these skills. Listen as the Stay Paid pals explain how you can use what science has discovered to create your own good fortune. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources The Luck Factor by Dr. Richard Wiseman - https://amzn.to/3J71va7 The Power of Positive Thinking by Norman Vincent Peale - https://amzn.to/3IqDKJB We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:23 Dr. Richard Wiseman's lucky study 2:45 Creating and noticing chance opportunities 5:25 Listening to their intuition 7:07 Creating self-fulfilling prophesies with positive expectations 9:51 Adopting a resilient attitude that transforms bad luck into good luck 14:40 Action Item

Jess Lenouvel is the owner of The Listings Lab, and she's got a message for agents: she can help you build a 7-figure income "without giving up control of your vision, burning out, or tripling your stress." Her secret is a digital marketing system that takes leads through a psychological journey from strangers to clients—and it doesn't involve buying ads on social media. Listen to her share her thoughts on digital marketing, the content agents should be sharing, and how to diagnose what might be missing from your marketing strategy. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Instagram: @jesslenouvel The Listings Lab: https://www.thelistingslab.com/ Jess's book: More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent - https://amzn.to/3K4sx20 Free e-book: How a Target Audience Can Increase Sales - https://bit.ly/3630oJP 0:00 Introduction 1:59 Jess' business bio 4:21 Jess' philosophy and approach to working with her clients 7:06 Watch what people do, not what they say (Golden Nugget) 9:05 Agents are 5 years behind in effective marketing strategies 11:36 How do you generate leads? #1 Niche down 12:57 How do you generate leads? #2 Psychological journey 14:07 How do you generate leads? #3 Go organic (Golden Nugget) 14:51 Running an ad versus running a psychological campaign 15:40 Content you need to share and how to do it 19:34 Mistakes agents make in their digital marketing 23:55 The better the content, the better the conversion rate 24:51 With what frequency should you be posting? 25:47 Stories and remaining relevant 29:10 Jess's routines for success 31:34 Advice Jess would give to younger Jess 34:10 Action Item

Writing for LinkedIn isn't like writing for other social media platforms. LinkedIn users have different expectations of the content they find there. They want well-written, well-researched, and thoughtful content that is relevant to their understanding of what's important to business and what can help them progress in their careers. In this episode, we offer advice about why you should be writing for LinkedIn, the type of content you should consider posting, and tips for how to write and post on LinkedIn. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Ep. 135: How to Find Your Perfect Client Through Podcasting (with James Carbary) - https://bit.ly/3MkCeLw Ep. 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3ILltqy Ep. 199: 1M Followers in 30 Days (with Brendan Kane) - https://bit.ly/3hClv8v Book: Hook Point: How to Stand Out in a 3-Second World by Brendan Kane - https://amzn.to/3sZc2Nt Images: Pexels.com, Unsplash.com, Pixabay.com We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:00 Reasons to write LinkedIn articles 4:34 Types of content to post to LinkedIn 8:03 How to write an article for LinkedIn 11:51 Promoting and sharing your LinkedIn article 13:43 Action Item

This week's episode features Phil Graham. Phil's been in the financial services and insurance businesses for more than 20 years and during that time has created $22 BILLION in insurance and annuity sales and investments. Today, he's a CEO and the creator of the Beneficiary Liquidity Plan™. Phil shares how he built his book of business, how he coaches salespeople reluctant to make calls, and his best piece of advice for new advisors. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Phil Graham, CEO and Creator of The Beneficiary Liquidity Plan™, on LinkedIn The Beneficiary Liquidity Plan™ on LinkedIn The Alternative Group (ALTGRP) website - www.thealtgrp.com/ 0:00 Introduction 1:18 Phil's business bio 3:05 An early lesson about telling stories 5:29 How did you build your book of business? 9:16 What was your prospecting method? 11:17 Why do you think people avoid the phone? 16:12 The importance and pay-off of persistence 20:19 What do financial advisors need to do to be successful? 24:42 Tell us about the Beneficiary Liquidity Plan™ 29:36 Advice Phil would give to the younger Phil 32:10 Action Item

The Talent Code by Daniel Coyle explores the real origin of talent, examining it through the lens of neuroscience. Coyle writes that 3 crucial components—deep practice, ignition, and expert coaching—can be brought together to create world-class performers, artists, athletes, and others to develop talent in ways that were commonly thought to be beyond their control. He argues that where people end up in the hierarchy of their chosen fields, whether it's sports, arts, or business, is not predetermined by their genes or their environment. Rather, their talents are theirs to build through changing the brain's physiology. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources The Talent Code: Greatness Isn't Born. It's Grown. Here's How. by Daniel Coyle - https://amzn.to/3LvEOOv We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to supply a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:39 The ability to get better depends on the myelin in your brain 3:03 How do you build more myelin to get better at anything? 3:36 You need deep practice 4:59 Mistakes are required to getting better 7:23 Chunk tasks into smaller units 9:36 You need an ignition point 12:15 Examples of ignition points 13:43 Facilitate ignition opportunities 14:47 You need master coaching 16:55 Action Item

After 30 years as a financial advisor and building a $100,000,000 book of business, Bruce Weinstein sold his financial services practice in 2016. With no former clients and only the relationships he had built, he and his wife started a new insurance business in 2020. In this episode of Stay Paid, Bruce shares the marketing and other activities he reactivated from his first business to successfully start up and run the business they own today. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Weinstein Wealth Insurance Solutions https://www.weinsteinwealth.com/ 1-844-PlanMan (1-844-752-6626) For a digital business card, text PlanMan to 2-1000. Watch for Bruce's podcast, Ask the Plan Man, coming soon. 0:00 Introduction 1:10 Bruce's business bio 2:46 What did you do to rebuild your business? 4:23 Describe your networking group. 5:23 There is a high level of intimacy among members 6:11 Members are colleagues, business associates, clients 7:00 Membership is restricted to one per industry 7:27 Recommendations are needed to become a member 8:53 What are the logistics that describe the meetings? 13:40 What are the rules for the group? 17:26 Give and take in networking groups 19:41 How do you navigate a new group in pursuit of leads? 23:28 How can someone join one of these groups? 25:36 The power of being in proximity to like-minded individuals 27:23 Elevated conversations that solve problems 32:28 Action Item

In 2020, while people in quarantine were eager to find new ways to stay entertained, TikTok experienced rapid growth and quickly became a household name. Two years later, the platform is the third-largest social media network. Today, businesses are quickly learning how to create TikTok content that attracts and generates leads. In this Silver Dollar episode, we're sharing tips and secrets that will benefit new and more experienced TikTok business users. Plus, you can get more in-depth information and added details not included in the episode from our show notes at www.staypaidpodcast.com. Connect | Resources Real estate TikTok accounts to view and follow: Glennda Baker @glenndabaker Madison Sutton @thenycagent Scott Betley @thatmortgageguy Prince Whiting IV @princewhiting Social Media Goal Planners: https://bit.ly/3p15qxc

Are you looking for another tool to add to your marketing toolbox? Why not consider public speaking? Today's guest is Mark Brownstein, a Medicare professional and host of the radio show Medicare with Mark. As director of Medicare for Emerald Medicare in Nyack and Stony Point, New York, Mark uses public speaking appearances and webinars to continuously grow his business. In his interview, he shares how anyone can start to generate leads by simply sharing what they know with the employees of businesses they already partner with. You can get more in-depth information and added details not included in the episode from our show notes when you visit www.staypaidpodcast.com. Connect | Resources Contact Mark at EmeraldMedicare.com or 845-358-1220 0:00 Introduction 1:30 Mark's business bio 3:12 What has public speaking done for your business? 4:27 How do you overcome the nervousness? 6:50 How do you work with partnerships? 9:03 How do you develop relationships with partners so that they recommend you? 10:50 Where can you find these partnerships? 13:22 How do you nurture the relationships you have with people in your database? 15:17 Advice Mark would give to the younger Mark 17:57 Action Item