Stay Paid Podcast

For a real estate agent, few things can inspire fear like having to pick up your business and move it to where you have no sphere. Only 2 years ago, that’s exactly what Candace Decker did, and today she is a highly successful real estate agent in Southwest Florida. Listen to her interview to find out how she was able to secure a listing on Day 1!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Text “morning” to 239-320-7853 to receive Candace’s daily affirmations.  Connect with Candace on Instagram: @candacedeckerrealestate    0:00     Introduction  2:42     Candace’s bio  3:20     Why and how did you get into real estate?  6:02     What made you switch from investment to residential real estate? [Golden Nugget]  8:22     What did you do to move your business and start over where you had no sphere?  10:30   What were your daily activities? [Golden Nugget]  13:24   How do you influence your mindset and belief in yourself?  16:20   Confidence and the numbers game  18:54   Describe your social media and video strategies.  23:35   Describe the 5AM Call  25:37   Describe your morning routine and affirmation texts.  28:09   The psychology of confidence  30:37   Advice Candace would give to the younger Candace  32:35   Action Item 

We’re fast approaching the time of year when entrepreneurs start setting goals for the new year. During our 4 years recording Stay Paid, we’ve discussed setting goals from many different angles—including how to reverse engineer your goals, how to create SMART goals, and how to hold yourself accountable to your goals—but our most searched for and clicked on episodes and videos involve cold calling. So, in a stroke of genius, in this episode we’re combining the two to share our best tips for setting and crushing your cold-calling goals.  To get your very own personalized magazine (for 97% off!) visit: www.staypaidpodcast.com/blackfriday Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook. Guide to Cold Calling: The Techniques Needed to Close More Deals       0:00     Introduction  1:46     Why is cold calling one of our most searched topics?  2:15     How many calls should you be making a day?  4:38     An “always be closing” mindset.  5:15     What metrics should you be tracking?  6:19     Why is tracking metrics so important?  7:41     Where do you find the people and the data you want to target?  10:17   What should your cold-calling script include?  16:15   Why you never lose when making cold calls.  17:36   Action Item 

We are happy to welcome back Cody Askins as a returning guest. Cody is the founder of the hugely popular and rapidly growing 8% Nation (an insurance wealth conference), CEO of Cody Askins, LLC, and author of Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year. In this episode, Cody shares his best tips for how to grow a YouTube channel, how you can move that audience to your website, and, ultimately, offline to personal conversations.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 194: How to Crush the Cold Call with Cody Askins  YouTube: Cody.Askins  Instagram: @cody.askins  Cody’s book: Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.      0:00     Introduction  1:46     Cody’s bio  3:31     What’s YouTube is doing for your business?  5:36     What type of content are you producing and how often are you posting?  7:36     Where is your audience coming from?  9:42     What’s most important? Is it the title, the thumbnail, the content?  13:42   What type of thumbnail imagery do you recommend?  16:15   How people use YouTube and the consequences for writing titles.  19:34   How are you driving traffic to your YouTube channel?  25:51   Webinars are a tremendous but untapped lead generation tool.  27:23   Tell us about growing the 8% Nation conference.  31:37   How do you overcome the doubters and naysayers?  34:10   What’s next for Cody Askins?  36:23   What’s your advice to entrepreneurs heading into 2022?  40:04   Action Item   

It’s our 300th episode, and we’ve asked the people who make Stay Paid possible to share their best marketing tips and secrets. Hear advice about copywriting, email marketing automation, content marketing and repurposing, and video marketing. Meet the Stay Paid Squad and walk away with some actionable steps you can put to use today!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources  Editing of Stay Paid is outsourced to thepodcastmate.co    0:00     Introduction  0:53     Stay Paid’s beginnings  5:01     Meet Gabrielle, our copywriter  7:25     Copywriting tips  11:32   Meet Tamara, our marketing specialist  13:42   Email marketing tips  18:56   Meet Jessica, our brand content manager  20:13   Content marketing tips  23:23   Meet Chelsea, our senior graphics designer  24:44   Social media tips  29:16   Meet Arielle, our video producer and producer of Stay Paid  30:35   Video recording tips  36:18   Advice our hosts would give to their younger selves.  39:06   Action Item 

Bill Cates is a referral marketing expert who has spent his career in the financial services space. He has founded and sold 2 publishing companies, has written 4 best-selling books, and is an in-demand speaker. His client acquisition system has been featured in a long list of reputable publications, including Success magazine, Entrepreneur magazine, Money magazine, and The Wall Street Journal. In this week’s episode, we talk about his most recent book, Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients, and what’s really cool is how he talks about science proving the marketing advice Josh and I are constantly promoting.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 202: 5 Characteristics of a Good Referral Source with Dan Allison  Building a Storybrand: Seven Proven Elements of Powerful Stories by Donald Miller  Ep. 298: Email Marketing: Testing What Works  Ep. 275: How Marc Minor Built a $500M Book Using Referrals  Visit radicalrelevance.com to get a copy of Bill’s book.  Visit referralcoach.com to learn more about Bill’s relationship marketing and client acquisition system.    0:00     Introduction  1:22     Guest bio  2:23     The origins of Radical Relevance  4:18     Defining Radical Relevance  5:43     Strategic and tactical relevance  6:55     Rule 1: The shortest route to relevance is an introduction  7:35     Rule 2: Give your clients a seat at the table  10:37   Rule 3: Feel empathy for your clients  11:44   Neuroscience can help you win more clients   19:06   The more powerful persuader—pain and reward  24:06   Client who grew 900% in 7 years  28:14   The 3 types of client events  30:45   Bill’s routines for success  33:58   Action Item 

There are many things that can make or break the effectiveness of your email marketing strategy, so it’s important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won’t know what works and what doesn’t, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Free checklist: Best Practices for Email Marketing    0:00     Introduction  1:26     The most important rule of A/B testing  2:10     How: Small changes can make a big difference  3:12     How: Have a hypothesis  4:17     How: How many variations to test  5:48     How: Look at past data  6:08     Examples of what to test (plus results!)  10:42   Track results and commit to the winner  11:26   Tools for testing  14:36   Action Item 

J.B. Andreassi is an agent on the hit TV show Million Dollar Beach House. At only 31, J.B. is already a rising star on Netflix, HGTV, and Discovery+, and he is working with some of the richest people in the world, helping them to buy and sell houses in one of the most sought-after locations—the Hamptons in Long Island, New York. In this episode, he’s sharing how he got selected for the role, what it’s like to work with the mega-rich, and the lessons he’s learned.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @JB_Andreassi  Small Talk/Networking Scripts: Use these scripts to break the ice and have meaningful conversations with potential clients.    0:00     Introduction 1:41     Guest bio  2:17     How J.B. moved into real estate  5:04     The first of several lessons learned  7:59     What led to starring on Million Dollar Beach House  10:59   The second lesson learned  11:38   Working with the richest people in the world  13:45   Advice to new agents  17:13   J.B.’s marketing strategy  19:19   Working on the show and clients’ reactions  22:57   J.B.’s routines for success  25:09   Advice J.B. would give to the younger J.B.  27:39   Action Item 

We are huge advocates of holistic lead generation, and we have no bias for or against any strategy that generates leads. Google and Facebook ads, referrals, email marketing, direct mail—there is no shortage of ways to keep your pipeline full. One type that we haven’t talked about much is circle prospecting, but it can be one of the most effective ways to get your name out to a community, build your database, and generate great leads for your business. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Ep. 133: How the King of Door Knocking Is Pivoting During the Quarantine TIMESTAMPS 0:00     Introduction 1:29     Renewed interest in circle prospecting 2:16     Definition of circle prospecting 3:23     Types of circle prospecting 7:22     Strategies and tools for circle prospecting 9:45     Information you want to collect and ideas for how to get it 14:09   Action Item

Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you’d least expect it—in your mailbox. He’s figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Postie.com FREE Lead Magnets   TIMESTAMPS 0:00     Introduction 1:07     Guest bio 1:37     Experience building celebrity start-ups 3:24     The Dollar Shave Club phenomenon 5:52     Direct mail’s advantage over online advertising channels 9:41     Postie’s unique value proposition             --Targeting             --Operations/logistics             --Measurement 12:33   Tactics and tools to determine campaign succeed 14:20   Building your direct mail audience 18:39   Signals and triggers 20:09   Print: Dead or alive? 21:56   Expected timeframe for an ROI from direct mail 24:33   The future of direct mail marketing 27:59   Dave’s routines for success 32:38   Action Item

It’s our Halloween special, and this year we’ve been inspired by the movie Toy Story to celebrate relationships and friendships. Listeners sent in their stories about how being a friend and nurturing relationships resulted in deal-making reciprocity.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  FREE Halloween Candy Door Hanger  FREE Halloween Candy Wrapper  FREE Trick-or-Treat Bottle Labels