Stay Paid Podcast

We know from experts and top producers that your net worth is in your network, so today we'll go over the top 5 people that you should be connecting and building better relationships with in 2022. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Webinar (recorded): How to Create Profitable Partnerships for Your Business 0:00 Introduction 2:03 Preview 2:42 Group 1: Your top advocates and raving fans 4:45 Group 2: Friends and family 5:34 Group 3: Local businesses 7:44 Group 4: Mentors and mentee 9:14 Group 5: Your peers 11:51 Action Item

Andy Mowat has created Gated—a company that's about to turn email marketing on its head. Andy's got a plan to reduce the number of emails you receive by having marketers pay a fee to have emails delivered. It's a very cool concept with tons of implications for your business and your inbox—and you're either going to love it or hate it. If you use email to market your business (and who doesn't?), then you need to listen and find out how you can adjust to email as a paid channel. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Website: www.gated.com Book: Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:18 Why did you start your company? 2:23 What is Gated? 4:06 What have been the results? 5:18 The fundamental problem with the economic model of email. 6:48 Is marketing automation dying, and what's going to replace it? 8:12 Thoughts on list segmentation and personalization. 10:52 But what about the ROI of email marketing? 12:45 What drives consumers to open an email—the content or the relationship? 15:16 How is the quality of your clients' emails affected by your system? 17:02 Any tactic that becomes prevalent becomes obsolete. 18:12 Gated is about selling attention rather than selling time. 21:08 Andy's routines for success 23:31 Action Item

Having daily habits can help you organize your time and allow you to focus on the most important activities in your business. It also eliminates the temptation to get lost in busy work. When you stick to a daily routine, your goals become more achievable, you keep your costs down (really), and you reduce stress and anxiety. Plus, implement the 3 habits we suggest, and you'll make more money! (And if you're not in real estate, listen anyway because these habits will work for you too.) And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources FREE Marketing Revenue Calculator 0:00 Introduction 0:50 Discipline provides you with freedom 1:41 Daily habit #1: Prospect for 2 hours 4:39 Daily habit #2: Invest in personal and professional development 8:32 Daily habit #3: Follow up with people in your database 14:28 Action Item

Our guest this week is Nate Auffort, and he understands that even when we have the motivation to achieve what we desire, sometimes we need a little help—we need someone to hold us accountable. When Nate combined his desire to make more money with the help of a mentor who kept him accountable, he went from making $3K/month to $20K/month in only 90 days and to $1M in a year and a half! Listen as Nate discusses how to find an expert mentor, use objections to your advantage, and how to get access to his powerhouse conference, Strategic Wealth Accumulation Tactics (SWAT). And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Strategic Wealth Accumulation Tactics 2022 Conference SWATtraining.info/learnmore SWATtraining.info/events Social media: @nateauffort 0:00 Introduction 2:49 Nate's bio 5:07 How did you become an entrepreneur? 9:13 Where did the idea of SWAT come from? 11:52 How do you spot a fake guru and what do you want in a mentor? 16:21 How Nate's mentor gave him a reason to get to the next level. 22:06 What do elite salespeople do – Strategy 1 27:51 What do elite salespeople do – Strategy 2 31:18 Discerning the personality types of your prospects 36:58 Nate's routines for success 45:37 Action Item

Setting goals is more than a New Year's cliché. Don't ask us to explain, but according to neuroscientists, there's a part of the brain that believes desired outcomes are an essential component of who we believe we already are. That, in turn, sets up the conditions that drive us to fulfill the brain's self-image! In a way, if you can picture what you want to achieve, then you can achieve it. In this Silver Dollar episode, we talk about 4 types of goals to pursue in 2022 that cover all the important parts of our lives: self-development, health, family/relationships, and business/career. Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Marketing Revenue Calculator: Use this FREE digital worksheet to come up with your 2022 marketing goals quickly and easily. 0:00 Introduction 1:01 Inspirational examples of people keeping their resolutions 2:55 Goal 1: Self-development (You can change your brain) 5:05 Goal 2: Health (SMART goals) 8:21 Goal 3: Relationships (Be intentional) 11:14 Goal 4: Business (Start with what you want) 15:26 Action Item

Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they've build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week's interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business. Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. 0:00 Introduction 1:47 How did you settle on relationships as the way to build your business? 3:01 Thoughts on and experience with door-knocking [Golden Nugget] 5:55 What's old is what's new again – building relationships today 8:01 Tactically, how do you do relationship marketing? 11:03 Examples of relationship marketing in action 16:21 Why did you add YouTube and commercials to your organic growth? 18:45 How do you get your leads? [Advice to new agents] 20:32 Listen for the value 25:34 Forming relationships is an organic part of being authentic with others 30:43 It takes effort to make any relationship work 32:26 Advice Steve and Shane would give to their younger selves 36:02 Action Item Connect | Resources Website: https://affordacareinsurance.com/ Social media: Search @affordacareinsurance AffordaCare dinosaur commercial on YouTube: CLICK HERE.

With Christmas right around the corner, if you had to take a hard look at your customer relationships, are you confident that you're on your customers' nice list? There are subtle and not-so-subtle behaviors that could land you squarely on the naughty list. In this week's Silver Dollar episode, we're reviewing 6 ways to make sure you avoid your customers' naughty list and another 6 ways to ensure you get on and stay on the nice list. You can check out the show notes for more in-depth information and added details not included in the episode when you visit www.staypaidpodcast.com. Connect | Resources Pop-by Tracking Sheet: Designed to make certain you have a successful pop-by strategy, you can use this Excel document to track your pop-bys this holiday season and all year round! 0:00 Introduction 0:56 Naughty list #1: Not keeping your promises and overselling 2:28 Naughty list #2: Not setting expectations 3:40 Naughty list #3: Not showing empathy 4:41 Naughty list #4: Not valuing the relationship 6:10 Naughty list #5: Not resolving recurring problems 7:08 Naughty list #6: Not asking for referrals 8:04 Nice list #1:Thank your clients 10:13 Nice list #2: Do work after the close (offer to make connections) 11:08 Nice list #3: Gift a gift 11:49 Nice list #4: Walk client through the contract 12:54 Nice list #5: Focus on solving your clients' problems 14:25 Nice list #6: Do the unexpected 18:49 Action Item

This week's Stay Paid guest told us that his initial move into video content marketing was cringeworthy. But despite his videos being so amateur, Neel Dhingra's commitment to consistency not only allowed him to improve his videos over time but also grew his business by a factor of 4 in one year and eventually from $300,000 to $3,000,000! Today, he shares his thoughts and tips about how digital marketing and how to successfully start, grow, and sustain a YouTube channel. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Instagram: @neelhome (Join Neel's weekly email list from his profile.) Ep. 301: Incredible Advice for Growing on YouTube (with Cody Askins) 0:00 Introduction 0:15 Guest bio 1:15 How did you start using social media and video to go from $300K to $3M? 3:05 Why being consistent is vital to success on social media 3:55 Thinking exponentially instead of linearly [Golden Nugget] 7:20 How did you find your audience and get people to watch your videos? 9:37 How your audience grows on social media 11:13 Consistency and the power of perceived expertise 15:45 The importance of your hook 18:39 Should you pay for better production quality? 21:22 Short-form content is growing in popularity 23:21 It's the biggest opportunity to attract new viewers in years 26:47 Useful hacks: hashtags, collaboration, Instagram stories 30:47 Neel's routines for success 33:26 Advice Neel would give to the younger Neel 37:12 Action Item

At this time of year, you've got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you'll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients. Please don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin How to Win Friends and Influence People by Dale Carnegie Ep. 243: How to Master Relationship Marketing (with Glennda Baker) Ep. 81: Increase Your Income with Gratitude (with Kim Angeli) Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews Ep. 77: These 20 People Will Take You to the Next Level with Sean Carpenter 0:00 Introduction 1:37 It's less about the gift 2:10 Giver-centric and recipient-centric gifts 3:56 You can't please everyone 4:30 Unexpected gifts leave the greatest impression 5:49 The best gifts delight more than just the recipient 6:38 Best-in-class service requires best-in-class gifts 7:33 How much to spend on client gifts 9:34 Forget the SWAG 11:20 Action Item

This week's guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry's most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now. And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Join Jason's email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics. Search @JasonPantana on all social media 0:00 Introduction 2:07 Jason's business bio 5:41 What are Google Business Pages? 9:03 What is the Google Local Pack? 10:50 How proximity influences where and how high in the ranking a Business Page appears 13:27 How business category influences where and how high in the ranking a Business Page appears. 15:27 How reviews and keywords influence where and how high in the ranking a Business Page appears. 19:27 How posts (pictures, video, products, questions) can influence where and how high in the ranking a Business Page appears. 22:38 Thoughts on geotagging images and the effect on ranking. 24:25 What are Google Local Services Ads? 25:25 What is Google Screened? 26:13 What is Google Guaranteed? 26:39 Why Google Local Services Ads are the best ads to be running now. 29:47 Tips for playing it smart when running Local Services Ads. 32:10 What is a Google Local Finder Ad? 35:13 Action Item