336 - 7 Tips for How to Improve Your Email Delivery Rate

If you engage in email marketing, then you know that email deliverability is of paramount concern. Email is a tremendously effective tool that can help you to stay top of mind with your clients, nurture your prospects, and drive conversions for your business—but only if your emails are reaching people’s inboxes! So, with spring just around the corner, we’re going to review 7 steps you can take to spring-clean your email list to make sure your emails get delivered every time rather than being redirected to spam . . . or worse!   

 

And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. 

 

Connect | Resources

The Starter Guide to Email Marketing - https://bit.ly/3qjOL8K

How to Build, Grow, and Segment Your List - https://bit.ly/3CU97Kz

 

0:00     Introduction 

1:04     The ROI of email 

1:51     How does email deliverability work?      

3:05     About your IP reputation 

4:40     Don’t buy email lists 

6:34     Only send to people who have opted in 

8:45     Delete customer service email addresses 

9:38     Remove single-use email addresses 

10:04   Remove bogus email addresses 

10:46   Always request personal email addresses 

11:29   Ask to be white listed 

14:07   Action Item