Membership Geeks Podcast with Mike Morrison

Discover the importance of catering to different member segments in your membership business. Learn about strategies for segmenting members, incorporating segments into content strategy, leveraging questionnaires and tags for tailored experiences. Enhance member engagement and loyalty by personalizing content and experiences based on member needs.

Explore key strategies and techniques for attracting committed members to your membership site. Learn about overcoming challenges, importance of member commitment, and practical techniques for fostering engagement. Discover how content marketing and pre-filtering can help ensure alignment with membership business values.

The podcast discusses the importance of setting realistic expectations for growth in membership businesses, avoiding relying on 'moonshot' opportunities. It also touches on the philosophy of marginal gains, steady approaches to growth, and key considerations for online memberships. Personal experiences and advice on navigating failure, market capture, and community engagement are shared to help entrepreneurs achieve sustainable success.

Exploring the debate on whether membership businesses should ban cancelled members from rejoining, delving into the drawbacks of this practice and emphasizing the importance of member lifetime value. Discussing the need for flexible approaches in modern memberships and the shift towards member-centric retention strategies for long-term success.

Explore the challenges faced by membership owners as their business grows, and learn practical tips on how to become less hands-on. Discover strategies for delegating tasks and empowering teams, streamlining processes, and creating self-serve resources for members. Embrace the shift from hands-on to hands-off management to foster sustainable growth and support within the community.

The podcast discusses pitfalls of closed-door membership models, such as neglecting existing members and overhyping. It explores the drawbacks of scarcity marketing and contrasts closed-door vs. open-door models for member retention. The episode highlights misconceptions and mistakes in implementing closed-door memberships, urging ethical marketing practices for sustained success.

In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry. From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.In this episode:- How can membership owners actively solicit and utilize member feedback to stay ahead of the competition?- What are the benefits of being active in one's own community as a membership owner?- How can membership owners keep their expertise sharp by remaining practitioners in their field?- Why is it important for membership owners to look outside their industry and join other memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Discover the essential last-minute checks before launching a membership site, including preparing your website host for traffic spikes, communicating with payment processors, testing purchase processes, and considering external factors impacting the launch. Don't miss these crucial steps for a successful membership site launch!

In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world. Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively. I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback.In this episode:What can membership business owners do when members leave due to lack of time to use the membership?How can membership content be streamlined to cater to busy members?What are the strategies to make your membership easier to consume for members with hectic schedules?How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

This podcast episode discusses the 6 different types of membership launches, including open versus closed door launches and seed launches. It also explores the benefits of pilot programs and beta launches, as well as the importance of choosing the right launch strategy for a successful membership plan.