Membership Geeks Podcast with Mike Morrison

411 - How the Online Membership Industry Has Changed in the Last Decade

Jan 8, 2025

Discover the fascinating evolution of the online membership industry over the past ten years. Explore how AI has reshaped content creation, offering both challenges and exciting opportunities. Learn why old marketing gimmicks have faded while genuine value has become essential. Delve into the impact of subscription fatigue and how providers can effectively communicate their worth. Uncover the advancements in membership software that are influencing developers and business owners alike.

35:55

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Quick takeaways

The online membership industry has matured significantly over the last decade, resulting in the decline of gimmicky marketing tactics in favor of genuine engagement and transparent communication practices.

Technological advancements in membership software have greatly enhanced user experience, allowing for deeper integrations and providing membership owners with more reliable tools and resources for management.

Deep dives

Evolution of the Membership Industry

The membership industry has significantly evolved over the last decade, moving from its nascent stages to a more mature market. A decade ago, starting a membership was considerably more challenging due to limited technology, poor quality software options, and unclear subscription practices. Today, there is a wealth of information and resources available, allowing aspiring membership owners to educate themselves easily, making it less daunting to enter the sector. This maturation has created an environment where more complex strategies can be developed and implemented, as there is a better understanding of what memberships entail and how they operate.

The Evolution and Maturation of Online Memberships

28min

The Impact of AI on Online Memberships: Opportunities and Challenges

8min

In this episode, I reflect on how the online membership industry has evolved over the past decade.

From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years

Main Questions Addressed:

How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place?
What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out?
How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account?
In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?

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