Membership Geeks Podcast with Mike Morrison 411 - How the Online Membership Industry Has Changed in the Last Decade
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Jan 8, 2025 Discover the fascinating evolution of the online membership industry over the past ten years. Explore how AI has reshaped content creation, offering both challenges and exciting opportunities. Learn why old marketing gimmicks have faded while genuine value has become essential. Delve into the impact of subscription fatigue and how providers can effectively communicate their worth. Uncover the advancements in membership software that are influencing developers and business owners alike.
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Early Membership Gimmicks
- Early online memberships were often misleading about subscriptions, sometimes called "continuity programs."
- These programs prioritized hooking users into subscriptions and made cancellation difficult, creating distrust.
Membership as a Business
- Treat your membership as a business, not a get-rich-quick scheme.
- Focus on good business practices, value, and long-term growth over gimmicks.
Membership Software Evolution
- The membership software market has matured significantly, with robust and reliable options emerging.
- While some plugins have disappeared, leading platforms have become stronger and more feature-rich.