Membership Geeks Podcast with Mike Morrison cover image

Membership Geeks Podcast with Mike Morrison

Latest episodes

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7 snips
Jan 8, 2025 • 36min

411 - How the Online Membership Industry Has Changed in the Last Decade

Discover the fascinating evolution of the online membership industry over the past ten years. Explore how AI has reshaped content creation, offering both challenges and exciting opportunities. Learn why old marketing gimmicks have faded while genuine value has become essential. Delve into the impact of subscription fatigue and how providers can effectively communicate their worth. Uncover the advancements in membership software that are influencing developers and business owners alike.
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15 snips
Dec 23, 2024 • 44min

410 - Top 10 Episodes of the Membership Geeks Podcast in 2024

Reflect on the top 10 highlights from a busy year in membership, focusing on powerful engagement strategies. Discover how to address members' time concerns and boost community interaction. Delve into launch preparations and insights from a recent conference. Hear reflections on nearly a decade of podcasting and the evolution of membership needs. This recap celebrates growth and learning while looking ahead to an exciting future.
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14 snips
Dec 11, 2024 • 25min

409 - Help! Members Are Leaving Because They Can't Afford to Stay!

When members leave your site due to financial stress, understanding their reasons is key. Gather insights from departing users to tackle their concerns. Explore flexible payment options and highlight the true value of your membership. Alternatives like membership pauses can prevent cancellations. Plus, engage with fellow membership owners to share experiences and strategies. Strengthening community ties can enhance overall retention and growth efforts.
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12 snips
Nov 27, 2024 • 19min

408 - Why Every Membership Needs Great New Member Onboarding

Discover why a stellar new member onboarding process is essential for membership success. Learn how effective onboarding can enhance retention and make new members feel truly valued from day one. The discussion unveils practical strategies to create a welcoming experience and the necessary follow-up steps to keep members engaged. From warm welcomes to ongoing support, find out how to set the right tone and foster long-term commitment.
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Nov 13, 2024 • 24min

407 - Why We Decided to Run Another Membership Conference

In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to.Main Questions Addressed:Why did we decide to bring back Retain Live after a six-year hiatus?What were the key factors that influenced the decision to not hold annual events?How did the global pandemic impact our initial plans for future conferences?What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities?Find out more about Retain Live 2025 at www.retainlive.com
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Oct 30, 2024 • 23min

406 - From The Vault: 7 Things You Need to Validate Before Starting a Membership

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time.I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site.In this episode:- What steps should I take to ensure that the problem my membership addresses actually exists?- How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model?- In what ways can I validate that the audience I am targeting is willing to pay for my solution?- How do I evaluate my own long-term commitment and interest in running a membership site?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
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9 snips
Oct 16, 2024 • 35min

405 - From The Vault: Advanced Membership Pricing Tactics

Discover advanced membership pricing tactics that can boost sales and influence consumer choices. Learn about price anchoring and how it makes your offers more appealing. Explore the concept of decoy products, which can shift buying decisions in your favor. Understand the psychological impact of pricing strategies, including the significance of leading numbers and trailing digits. Plus, find out why limiting options can prevent decision fatigue and lead to better customer choices.
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Oct 2, 2024 • 28min

404 - From The Vault: 5 Reasons I Dislike the Closed Door Model

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today.In this episode:- Why do I believe the closed door membership model often results in higher costs and lower long-term member retention?- How can a closed door strategy negatively impact the dynamics and engagement within your membership community?- Why might relying on this model indicate lazy marketing and potentially attract less motivated members?- What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
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Sep 18, 2024 • 16min

403 - Top Takeaways from the Online Membership Industry Report 2024

Discover key insights from the latest report on the online membership industry. The analysis reveals trends in revenue growth and owner satisfaction, showcasing the sector's evolution. Learn how informed decision-making and community engagement can drive success. With valuable benchmarks and effective strategies highlighted, this discussion empowers listeners to enhance their membership businesses in an increasingly competitive landscape.
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Sep 4, 2024 • 17min

402 - Dealing With The Frustration Of Member Refunds

Tackling member refunds can be a real headache, but it's essential for building trust. A fair refund policy not only protects your business but also enhances customer satisfaction. Discover the concept of risk reversal and how it reduces reluctance. Learn to manage the emotional toll of refund requests and turn them into opportunities for goodwill. Plus, pick up practical tips on delegating refund tasks to lighten your load.

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