451 – How We Use Feedback Loops To Drive Our Membership Growth

In this episode, I dive into the power of feedback loops and how they've been instrumental in driving membership growth for our community.

I share exclusive insights from my session at Retain Live 2025, breaking down how to effectively gather, analyze, and act on feedback at every stage of the member lifecycle.

You'll learn practical tactics for not only getting useful member input, but also using it to shape your offerings, refine your marketing, and boost retention.

If you're ready to make your members feel heard and create a more engaging and successful membership, this episode is for you.

In this episode:

• What exactly is a feedback loop, and why is it so vital for membership businesses?
• How can you effectively gather and use feedback from non-buyers, new members, existing members, and those leaving your community?
• What are the key stages in the member lifecycle where feedback loops should be implemented for maximum impact?
• How do you close the loop by showing members the tangible results and changes that result from their feedback?

Thank You For Listening

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Key Quotes & Takeaways:

"You need to speak to your audience, to your members, to your buyers, your non buyers, your ex members. That feedback is critical for guiding the growth of your business. But it's not enough to just get that feedback. You need to know what feedback to ask for and what to do with it."

"And when they respond, listen, reply, have that conversation, but also take the responses and start creating content from it. Address the frequently asked questions, the frequent obstacles and objections that come up."

"If someone's leaving, we need to know why and this shouldn't be a passive thing. We need to survey our outgoing members. We need to ideally have something in place before the cancellation is final, where we ask them why they are no longer staying in the membership and then respond to that before the final decision is made, offer them some alternatives to cancelling, acknowledge any frustrations, show that we care and we want them to stay so it's not just a case of them clicking the button and they're gone."