Membership Geeks Podcast with Mike Morrison cover image

Membership Geeks Podcast with Mike Morrison

Latest episodes

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Aug 28, 2024 • 42min

401 - Celebrating the 9th Anniversary of Membership Academy

Membership Academy just turned 9 years old!Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond.In this episode:How we dealt with the single biggest change in the history of the business and the upheaval it causedWhat content and features we've brought back to the Academy, and what else in being plannedHow I've overcome my resistance to coaching, and the approach that's finally workingThe huge announcement for 2025 that has me VERY excited!Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
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Aug 7, 2024 • 58min

400 - Membership Geeks at 400 Episodes: Key Podcasting Lessons and Reflections

Celebrating a significant milestone, the host reflects on nearly a decade of podcasting, sharing lessons learned and the evolution of the show. They discuss the importance of a clear purpose, the challenges of burnout, and the need for simplicity in content creation. Insights on repurposing material and effective listener engagement strategies are highlighted. Gratitude for the journey is paired with encouragement for continuous growth and the valuable role of community resources in the online membership space.
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8 snips
Jul 24, 2024 • 16min

399 - 3 Simple Perks To Offer Inside Your Membership Site

Discover three simple perks that can transform your membership site. Offering early access to products can create excitement and exclusivity. Preferential pricing for various services enhances overall value, making your members feel special. Negotiating discounts with external suppliers can also attract more members, while utilizing affiliate programs adds additional savings. These strategies not only boost engagement but also help your offering stand out in a crowded market.
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Jul 10, 2024 • 14min

398 - Staying Sane When Dealing With Customer Service in Your Membership

In this episode, I dive into the essential strategies for maintaining your sanity while managing customer service in a membership business. I explore why customer service can sometimes be a challenge, how to handle difficult members, and the importance of keeping perspective. I'll also share some tips on keeping sight of the positives in your business, even when you're not feeling motivated.In this episode:- How can I handle hostile or difficult customer service inquiries without becoming demoralized?- Is the customer always right, and how should I handle unreasonable demands?- When is it okay to let go of a problematic member rather than trying to appease them?- How can I keep my perspective and mental health in check when dealing with frequent customer service issues?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
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7 snips
Jun 26, 2024 • 13min

397 - What To Do If You’re Struggling to Get Your Membership Off The Ground

Feeling stuck with your membership? Learn powerful strategies to kickstart your growth and engage your audience. Discover how to incentivize current members to promote your platform. Delve into the importance of market research and the common missteps during development. Embrace the need for flexibility by adjusting your strategy based on feedback and results. This practical guide is packed with insights to help you navigate the challenging early stages.
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Jun 14, 2024 • 8min

An Announcement...

In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of the business - having to make the decision to step away.Listen in for more on what this means, and for a farewell message to the community from Callie herself.
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5 snips
Jun 12, 2024 • 12min

396 - Dos and Don'ts of Launching a Membership Website

Discover essential do's and don'ts for launching a membership website. Learn how to build anticipation and clearly communicate the value of your offering. Testing is highlighted as a critical step for success, while common pitfalls like rushing the launch are warned against. Practical tips ensure your membership site not only launches smoothly but is also set for long-term growth and engagement.
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7 snips
May 29, 2024 • 29min

395 - Catering to Multiple Segments in your Membership

Discover the importance of catering to different member segments in your membership business. Learn about strategies for segmenting members, incorporating segments into content strategy, leveraging questionnaires and tags for tailored experiences. Enhance member engagement and loyalty by personalizing content and experiences based on member needs.
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May 15, 2024 • 35min

394 - 6 Techniques for Attracting More Committed Members

Explore key strategies and techniques for attracting committed members to your membership site. Learn about overcoming challenges, importance of member commitment, and practical techniques for fostering engagement. Discover how content marketing and pre-filtering can help ensure alignment with membership business values.
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4 snips
May 1, 2024 • 38min

393 - Setting Realistic Expectations for Membership Growth

The podcast discusses the importance of setting realistic expectations for growth in membership businesses, avoiding relying on 'moonshot' opportunities. It also touches on the philosophy of marginal gains, steady approaches to growth, and key considerations for online memberships. Personal experiences and advice on navigating failure, market capture, and community engagement are shared to help entrepreneurs achieve sustainable success.

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