Membership Geeks Podcast with Mike Morrison

Funk Roberts, founder of the Over 40 Alpha Brotherhood, shares his expertise on creating vibrant membership communities. He discusses the vital role of niche creation and member connection through shared experiences. Funk emphasizes the importance of structured transformation journeys to retain members and ensure engagement. He reveals strategies for balancing content creation with community building, and how to scale effectively without losing that personal touch. Expect actionable insights that any membership site owner can implement right away!

Learn about the new 'Click to Cancel' regulations that will reshape how online memberships operate in 2025. Discover the specific requirements for easy cancellations, ensuring a seamless experience for members. Explore the importance of transparency in membership terms and how these changes can build trust. The discussion also emphasizes that thoughtful management of cancellations can lead to positive outcomes, encouraging former members to return in the future.

Explore the essential do's and don'ts of marketing a membership website. Discover why playing the long game is vital and the dangers of chasing quick-fix strategies. Learn about the critical role of building an email list versus relying solely on social media. Uncover how social proof and risk reversal can build trust with potential members. Packed with practical tips, these insights will help you attract and retain the right audience for your membership.

Discover the fascinating evolution of the online membership industry over the past ten years. Explore how AI has reshaped content creation, offering both challenges and exciting opportunities. Learn why old marketing gimmicks have faded while genuine value has become essential. Delve into the impact of subscription fatigue and how providers can effectively communicate their worth. Uncover the advancements in membership software that are influencing developers and business owners alike.

Reflect on the top 10 highlights from a busy year in membership, focusing on powerful engagement strategies. Discover how to address members' time concerns and boost community interaction. Delve into launch preparations and insights from a recent conference. Hear reflections on nearly a decade of podcasting and the evolution of membership needs. This recap celebrates growth and learning while looking ahead to an exciting future.

When members leave your site due to financial stress, understanding their reasons is key. Gather insights from departing users to tackle their concerns. Explore flexible payment options and highlight the true value of your membership. Alternatives like membership pauses can prevent cancellations. Plus, engage with fellow membership owners to share experiences and strategies. Strengthening community ties can enhance overall retention and growth efforts.

Discover why a stellar new member onboarding process is essential for membership success. Learn how effective onboarding can enhance retention and make new members feel truly valued from day one. The discussion unveils practical strategies to create a welcoming experience and the necessary follow-up steps to keep members engaged. From warm welcomes to ongoing support, find out how to set the right tone and foster long-term commitment.

In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to.Main Questions Addressed:Why did we decide to bring back Retain Live after a six-year hiatus?What were the key factors that influenced the decision to not hold annual events?How did the global pandemic impact our initial plans for future conferences?What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities?Find out more about Retain Live 2025 at www.retainlive.com

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time.I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site.In this episode:- What steps should I take to ensure that the problem my membership addresses actually exists?- How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model?- In what ways can I validate that the audience I am targeting is willing to pay for my solution?- How do I evaluate my own long-term commitment and interest in running a membership site?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Discover advanced membership pricing tactics that can boost sales and influence consumer choices. Learn about price anchoring and how it makes your offers more appealing. Explore the concept of decoy products, which can shift buying decisions in your favor. Understand the psychological impact of pricing strategies, including the significance of leading numbers and trailing digits. Plus, find out why limiting options can prevent decision fatigue and lead to better customer choices.