437 - Celebrating the 10th Anniversary of Membership Academy

In this special 10th anniversary episode, I take you behind the scenes for a candid look back at the past year in Membership Academy.

I reflect on our biggest wins, tough decisions, reasons for change, and the evolution of our offerings as we hit a major milestone—ten years of helping membership site owners grow and thrive.

Plus, I dive into the launch of some exciting new features, share the realities of juggling conferences with running an Academy, and reveal what’s coming next.

This is a raw, honest year-in-review that pulls back the curtain on both our successes and the obstacles we’ve overcome.

In this episode:

• What were the major highlights, challenges, and changes within Membership Academy over the past year?
• Why did I decide to make the Membership Roadmap course completely free, and what does this mean for the future of the Academy?
• How did we bring back popular features like live masterclasses and member-only podcasts, and what impact have they had on our community?
• What’s on the horizon for Membership Academy and the wider membership community in the next decade?

Key Quotes & Takeaways:

"A lot of people when they say that they're going to do this, what they really mean is they're going to show off how fantastically well they're doing and then sell you the secret formula to emulating their success. But that's not really what I'm about. I'm more about showing you the realities, ugly sides and all."

"The challenge of somebody who is five years in is different from someone who's five months in. The scope of what membership owners need support with and need help with once they've launched is much broader and much wider."

"We didn't just want to release the version of the Roadmap that we had, we've re recorded the entire thing for 2025. So it's, it's all fresh, it's all bang up to date with the latest strategies. It incorporates, you know, the various advantages and challenges that AI is brought into the mix. And so it's the most up to date, cutting edge, practical, tactical, useful and all the other superlatives. The complete course for launching a new membership. And it's completely free."

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