Membership Geeks Podcast with Mike Morrison 421 - How To Validate Your Membership Idea The Right Way
Apr 29, 2025
Discover essential strategies for validating your membership idea before launching. Learn the risks of skipping preparation and why building an audience is crucial. Explore how a waitlist can effectively gauge interest and the importance of a minimum viable membership. This insightful discussion provides a roadmap to avoid common pitfalls and set the stage for sustainable growth.
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Importance of Idea Validation
- Validating a membership idea ensures there's real demand before investing time and effort.
- Excitement alone won't sustain a membership without proving people are willing to pay for it.
Avoid Premature Money-Taking Launches
- Avoid launching by just announcing and taking money without a plan.
- This method often fails without a clear plan, audience, or real demand proven first.
Founding Launch Failed Example
- An example member took payments upfront but got very few suitable members.
- Two years later, they had only three continuing members, stuck due to poor validation and launch approach.