Membership Geeks Podcast with Mike Morrison

452 – How Your Membership Can Stand Out in a World of AI Slop

Dec 2, 2025

Explore how to rise above the overwhelming tide of AI-generated content, often dubbed 'AI slop'. Discover the significance of showcasing your authentic voice and unique perspective in a world flooded with generic material. Learn why storytelling, vulnerability, and real-life case studies are essential for building trust with your audience. Gain insights into how your membership can thrive by prioritizing genuine human connections and personalized support over sheer content volume.

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INSIGHT

AI Slop Erodes Trust And Buries Real Content

AI enables lazy people to churn out generic, low-effort content that floods the web.
That 'AI slop' reduces trust and buries genuinely authored content in search and feeds.

ADVICE

Choose Human-First Formats

Move beyond written content by prioritizing formats that require a human presence like video and podcasts.
Use AI as a research aid but show your face and voice to build trust that AI can't replicate.

ADVICE

Be Opinionated And Take A Stand

Take a strong stance and express clear opinions instead of neutral, generic summaries.
Use your perspective and courage to say what you stand for and against to differentiate from AI.

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In this episode, I tackle the rise of AI-generated "slop" and what it means for those of us running membership businesses.

I share practical strategies for standing out in an era where generic, low-effort content is flooding the internet.

I discuss why your real voice, perspective, and personal touch are more valuable than ever—and how to leverage these strengths both in your content marketing and inside your membership.

Join me for a conversation on keeping things authentic, building trust, and rising above the AI noise.

In this episode:

How can membership owners differentiate themselves when AI-generated content is everywhere?
What types of content and formats showcase your unique personality and expertise beyond what AI can replicate?
Why is authenticity, storytelling, and vulnerability so crucial for building trust with your audience today?
How should the value proposition of a membership evolve in a world where "more content" is no longer enough?

Thank You For Listening

I really appreciate you choosing us and for supporting the podcast.

What's your next step?

If you haven't launched your membership yet, I've made my signature Membership Roadmap Course completely FREE, walking you through exactly how to get set up for success!

Already have a membership and looking to grow and scale? Join me inside Membership Academy where I'll help you take your membership to the next level.

And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one!

Key Quotes & Takeaways:

"It doesn't matter how good your blog content is, because it's going to get buried. Your audience is going to have less and less trust because we don't always know. We can't tell whether we're reading something that is genuinely coming from the person whose name is is attached to it or Whether they've just cobbled it together in a few minutes from whatever chatgpt is spat out."

"AI can summarize things, it can paraphrase, it can mix different sources around. But AI doesn't have a perspective, it doesn't care. It doesn't get heated up about something, it doesn't stand for or against anything, it doesn't attempt to convince, it doesn't attempt to make a strong argument, it doesn't feel, obviously."

"We all know for so many years, social media has just become this curated highlight reel where everyone projects this version of themselves that they want other people to believe is reality. But actually more and more people want to see the real. They want to see the process, they want to see the messy version, they want to see the work, they want to see the real human, the stuff that AI will churn out. It's always going to be generic, it's always going to be a bit more polished, a bit more perfect, a bit middle of the road."