Tell real stories and case studies

In this episode, I tackle the rise of AI-generated "slop" and what it means for those of us running membership businesses.

I share practical strategies for standing out in an era where generic, low-effort content is flooding the internet.

I discuss why your real voice, perspective, and personal touch are more valuable than ever—and how to leverage these strengths both in your content marketing and inside your membership.

Join me for a conversation on keeping things authentic, building trust, and rising above the AI noise.

In this episode:

• How can membership owners differentiate themselves when AI-generated content is everywhere?
• What types of content and formats showcase your unique personality and expertise beyond what AI can replicate?
• Why is authenticity, storytelling, and vulnerability so crucial for building trust with your audience today?
• How should the value proposition of a membership evolve in a world where "more content" is no longer enough?

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Key Quotes & Takeaways:

"It doesn't matter how good your blog content is, because it's going to get buried. Your audience is going to have less and less trust because we don't always know. We can't tell whether we're reading something that is genuinely coming from the person whose name is is attached to it or Whether they've just cobbled it together in a few minutes from whatever chatgpt is spat out."

"AI can summarize things, it can paraphrase, it can mix different sources around. But AI doesn't have a perspective, it doesn't care. It doesn't get heated up about something, it doesn't stand for or against anything, it doesn't attempt to convince, it doesn't attempt to make a strong argument, it doesn't feel, obviously."

"We all know for so many years, social media has just become this curated highlight reel where everyone projects this version of themselves that they want other people to believe is reality. But actually more and more people want to see the real. They want to see the process, they want to see the messy version, they want to see the work, they want to see the real human, the stuff that AI will churn out. It's always going to be generic, it's always going to be a bit more polished, a bit more perfect, a bit middle of the road."