The Evolution and Maturation of Online Memberships

In this episode, I reflect on how the online membership industry has evolved over the past decade.

From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years

Main Questions Addressed:

• How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place?
• What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out?
• How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account?
• In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?