Membership Geeks Podcast with Mike Morrison 412 - Do’s and Don’ts of Marketing a Membership Website
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Jan 21, 2025 Explore the essential do's and don'ts of marketing a membership website. Discover why playing the long game is vital and the dangers of chasing quick-fix strategies. Learn about the critical role of building an email list versus relying solely on social media. Uncover how social proof and risk reversal can build trust with potential members. Packed with practical tips, these insights will help you attract and retain the right audience for your membership.
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Play the Long Game
- Play the long game with membership marketing, as it's a marathon, not a sprint.
- Focus on building trust and nurturing potential members rather than forcing quick sales.
Avoid Magic Beans
- Avoid "magic bean" strategies that promise unrealistic results.
- Focus on proven, sustainable tactics and experiment to find what works best for your membership.
Build Your Email List
- Prioritize building your email list over social media followings.
- Having a direct line of communication with your audience is crucial for membership success.