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Membership Geeks Podcast with Mike Morrison
412 - Do’s and Don’ts of Marketing a Membership Website
Jan 21, 2025
Explore the essential do's and don'ts of marketing a membership website. Discover why playing the long game is vital and the dangers of chasing quick-fix strategies. Learn about the critical role of building an email list versus relying solely on social media. Uncover how social proof and risk reversal can build trust with potential members. Packed with practical tips, these insights will help you attract and retain the right audience for your membership.
26:55
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Quick takeaways
- A long-term mindset in marketing is essential for membership websites, prioritizing trust-building and meaningful engagement over quick sales.
- Building an email list is crucial for effective membership marketing, offering more reliable communication and nurturing opportunities than social media.
Deep dives
The Importance of Long-Term Thinking in Membership Marketing
Marketing a membership requires a long-term mindset, as memberships thrive on building lasting relationships rather than quick, one-off sales. It’s essential to nurture potential members over time, providing educational content and insights that help them see the value of the membership. Without this nurturing process, businesses risk attracting members who may not be genuinely interested or committed, leading to higher churn rates. Therefore, focusing on trust-building through meaningful engagement is crucial for sustainable growth in a membership business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode