Membership Geeks Podcast with Mike Morrison 414 - Building a Loyal and Engaged Membership Community with Funk Roberts
Feb 18, 2025
Funk Roberts, founder of the Over 40 Alpha Brotherhood, shares his expertise on creating vibrant membership communities. He discusses the vital role of niche creation and member connection through shared experiences. Funk emphasizes the importance of structured transformation journeys to retain members and ensure engagement. He reveals strategies for balancing content creation with community building, and how to scale effectively without losing that personal touch. Expect actionable insights that any membership site owner can implement right away!
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Attract the Right Audience
- Attract the right audience by niching down to a specific group with shared struggles and desires.
- Tailor your messaging to resonate with their specific needs and goals, rather than trying to appeal to everyone.
Over 40 Alpha
- Funk Roberts initially named his program "Over 40 Shred," but it didn't resonate with his target audience.
- After conducting market research, he realized they wanted to lose belly fat, not necessarily get shredded, leading to the name change "Over 40 Alpha."
Stay Connected
- Stay connected with your audience by prioritizing their transformation over transactions.
- Implement systems like regular coaching calls, active participation in community discussions, and personalized feedback to foster connection.