Membership Geeks Podcast with Mike Morrison

When members leave your site due to financial stress, understanding their reasons is key. Gather insights from departing users to tackle their concerns. Explore flexible payment options and highlight the true value of your membership. Alternatives like membership pauses can prevent cancellations. Plus, engage with fellow membership owners to share experiences and strategies. Strengthening community ties can enhance overall retention and growth efforts.

Discover why a stellar new member onboarding process is essential for membership success. Learn how effective onboarding can enhance retention and make new members feel truly valued from day one. The discussion unveils practical strategies to create a welcoming experience and the necessary follow-up steps to keep members engaged. From warm welcomes to ongoing support, find out how to set the right tone and foster long-term commitment.

In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to.Main Questions Addressed:Why did we decide to bring back Retain Live after a six-year hiatus?What were the key factors that influenced the decision to not hold annual events?How did the global pandemic impact our initial plans for future conferences?What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities?Find out more about Retain Live 2025 at www.retainlive.com

In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time.I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site.In this episode:- What steps should I take to ensure that the problem my membership addresses actually exists?- How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model?- In what ways can I validate that the audience I am targeting is willing to pay for my solution?- How do I evaluate my own long-term commitment and interest in running a membership site?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Discover advanced membership pricing tactics that can boost sales and influence consumer choices. Learn about price anchoring and how it makes your offers more appealing. Explore the concept of decoy products, which can shift buying decisions in your favor. Understand the psychological impact of pricing strategies, including the significance of leading numbers and trailing digits. Plus, find out why limiting options can prevent decision fatigue and lead to better customer choices.

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today.In this episode:- Why do I believe the closed door membership model often results in higher costs and lower long-term member retention?- How can a closed door strategy negatively impact the dynamics and engagement within your membership community?- Why might relying on this model indicate lazy marketing and potentially attract less motivated members?- What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Discover key insights from the latest report on the online membership industry. The analysis reveals trends in revenue growth and owner satisfaction, showcasing the sector's evolution. Learn how informed decision-making and community engagement can drive success. With valuable benchmarks and effective strategies highlighted, this discussion empowers listeners to enhance their membership businesses in an increasingly competitive landscape.

Tackling member refunds can be a real headache, but it's essential for building trust. A fair refund policy not only protects your business but also enhances customer satisfaction. Discover the concept of risk reversal and how it reduces reluctance. Learn to manage the emotional toll of refund requests and turn them into opportunities for goodwill. Plus, pick up practical tips on delegating refund tasks to lighten your load.

Membership Academy just turned 9 years old!Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond.In this episode:How we dealt with the single biggest change in the history of the business and the upheaval it causedWhat content and features we've brought back to the Academy, and what else in being plannedHow I've overcome my resistance to coaching, and the approach that's finally workingThe huge announcement for 2025 that has me VERY excited!Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Celebrating a significant milestone, the host reflects on nearly a decade of podcasting, sharing lessons learned and the evolution of the show. They discuss the importance of a clear purpose, the challenges of burnout, and the need for simplicity in content creation. Insights on repurposing material and effective listener engagement strategies are highlighted. Gratitude for the journey is paired with encouragement for continuous growth and the valuable role of community resources in the online membership space.