Membership Geeks Podcast with Mike Morrison 408 - Why Every Membership Needs Great New Member Onboarding
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Nov 27, 2024 Discover why a stellar new member onboarding process is essential for membership success. Learn how effective onboarding can enhance retention and make new members feel truly valued from day one. The discussion unveils practical strategies to create a welcoming experience and the necessary follow-up steps to keep members engaged. From warm welcomes to ongoing support, find out how to set the right tone and foster long-term commitment.
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Prioritize Onboarding
- Prioritize new member onboarding to boost retention in your membership business.
- Focus on making a great first impression to set a positive tone from the start.
Warm Welcome
- Welcome new members with a warm message, including a thank you and ideally a visual of yourself.
- This validates their decision and creates a positive first impression.
Guide and Gather Data
- Provide a site tour highlighting key sections and a new member questionnaire to gather data.
- Understanding member goals helps refine the member experience and personalize future interactions.