AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Membership Geeks Podcast with Mike Morrison
408 - Why Every Membership Needs Great New Member Onboarding
Nov 27, 2024
Discover why a stellar new member onboarding process is essential for membership success. Learn how effective onboarding can enhance retention and make new members feel truly valued from day one. The discussion unveils practical strategies to create a welcoming experience and the necessary follow-up steps to keep members engaged. From warm welcomes to ongoing support, find out how to set the right tone and foster long-term commitment.
18:38
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- An exceptional onboarding process is essential for increasing membership retention by making new members feel welcomed and valued from day one.
- Implementing structured follow-up steps, such as timely check-ins and personalized content recommendations, is crucial for maintaining member engagement and satisfaction beyond initial onboarding.
Deep dives
The Importance of Onboarding for Member Retention
Effective onboarding is crucial for membership retention, setting the tone for new members' experiences from their very first moments. When members join, immediate engagement is essential to ensure they feel welcomed and valued, influencing their likelihood of staying subscribed long term. By implementing a structured onboarding process, which includes a warm welcome and an initial overview of the platform, membership owners can create a positive first impression that fosters ongoing engagement. This initial interaction is vital as it not only helps to establish the right habits and behaviors in new members but also reassures them that their decision to join was the right one.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode