Membership Geeks Podcast with Mike Morrison

How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?...The bigger your membership grows, the more difficult it is to create a personal connection with individual members…But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential!In this episode, Mike shares 8 simple ways to add a personal touch to your membership. Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

Creating a membership is an exhilarating time…The creative juices are flowing…And there’s no better feeling than the buzz of a new member joining…But what happens when that excitement begins to fade?...In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important!Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea…Plus, she discusses the one thing she will do differently when her membership doors reopen. Essential Learning Points:How Josie overcame her fear of creating an online membership.The MAJOR benefit of online memberships that led to her adding this income stream to her business.The TRAP that many business owners fall into when they have an existing audience.The ONE thing that resulted in her DOUBLING her email list.How learning what the audience wants has been pivotal towards her success.What Josie plans to do differently for her next launch.The HUGE membership benefit that she didn’t anticipate.The model she plans on implementing within her membership to aid her members growth.Important Links: The Josie Show (Instagram)Josie Lewis Art (Instagram)Josielewis.comMembership waitlist – josielewisarcJoin the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!

What happens when the buzz of your initial membership launch dies down?In many ways, launching your membership is some of the easiest marketing you’ll ever do!But keeping people interested is a challenge….In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching.Discover what you can do to create FOMO (the fear of missing out), the one thing that exposes gaps in your marketing strategy, and why you should remarket to ‘almost’ buyers.Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

Do you know what the average churn rate is for a typical online membership?How about revenue benchmarks?Average conversion rates?What about the most popular tech solutions? Or the most effective marketing channels?Truth is, there's very little reliable data available about the online membership industry.That's because this market is relatively tiny.It's a niche, of a niche, of a niche.What data we do have tends to come from either the broader subscription industry, or from membership associations.Neither of which reflect the online membership world.A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.And now it's time for an update...We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.And we've compiled those results into the Online Membership Industry Report 2022In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.

How do you create the best member experience?That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast.You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey.Armed with this information, you’ll get your members settled and engaged right off the bat.  Essential Learning Points:The importance of linking your deliverables to tangible resultsWhy you should draw out a roadmap for your member’s journeyThe bare minimum approach to enriching membership experience vs. the comprehensive approachHow pattern interrupts brighten up the membership experienceImportant Links & Mentions:The Membership GeeksMembership AcademyKey Quotes:“Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.”“When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.”“A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Not everyone starts their business planning to launch a membership.This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points:How the Creative Crafting Club worksWhy the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membershipWhy running challenges has been a key marketing tacticHow Facebook groups keep everyone engaged and supportive of each otherThe biggest challenges Christelle facedWhy Christelle loves the freedom that a membership business bringsImportant Links & Mentions:Creative Crafting ClubMembership GeeksMembership AcademyKey Quotes:“Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.”“Start before you're ready, you're only going to regret the things that you do not do.”“We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.”Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Finding new ways to get members piling into your membership is a difficult path to navigate.But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves.In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think.Essential Learning Points:Why building authority will help your membership service flourishHow to cater to a niche marketHow content creation can help you build your reputationWhy writing a book is not dated – it would still hugely help your reputationImportant Links & Mentions:Membership AcademyMembership GeeksWhy Membership Site Owners Need to Niche Down (And STAY Niched) Succeeding with a small niche with guest Lisa LeanderAchieving success in a small niche with guest Shannon RogersLulu.comKey Quotes:“Building authority as an expert in your topic is a majorly important factor in marketing your membership.”“The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.”“Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.”Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Running a membership website can be one of the most rewarding experiences...You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid...And there are a few of them!As anyone running an online business - or any business in fact - will tell you...There are risks that will pop up at lots of different stages of your entrepreneurial journey...Knowing what these risks are...And, more importantly how to avoid them, can be really useful.With that in mind, this episode explores five of the biggest risks facing membership owners right now.

When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible.The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust.In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin’ and how to find reviews you can trust.Essential Learning Points:Why not all reviews can be trusted (they may be paid affiliates)What works for one membership service may not work for yoursHow people’s past experiences can affect their opinions and suggestions for pluginsWhy great functionality is the most important thing to look forImportant Links & Mentions:Membership AcademyMembership GeeksKey Quotes:“Whatever the best option is, the thing that gets all the five-star reviews, just know that you don't have to go with that just because everyone says it's the best. It might not be the right one for you.”“You need to be aware that you will not find an off-the-shelf membership plugin or software that will 100% satisfy your requirements.”“The only way to find the best solution to your particular problem, if you're asking in a public forum, is to be specific about what features you need and what integrations do you need.”