Membership Geeks Podcast with Mike Morrison

393 - Setting Realistic Expectations for Membership Growth

4 snips
May 1, 2024
The podcast discusses the importance of setting realistic expectations for growth in membership businesses, avoiding relying on 'moonshot' opportunities. It also touches on the philosophy of marginal gains, steady approaches to growth, and key considerations for online memberships. Personal experiences and advice on navigating failure, market capture, and community engagement are shared to help entrepreneurs achieve sustainable success.
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ADVICE

Grounding Growth in Past Performance

  • Temper expectations for membership growth based on past performance in similar endeavors.
  • Analyze past audience growth, sales, and engagement to predict realistic membership outcomes.
ADVICE

Resource Assessment for Growth

  • Assess your current resources, including audience size, website traffic, and conversion rates.
  • Realistically evaluate if your resources align with growth goals and identify any gaps.
INSIGHT

Marginal Gains over Moonshots

  • Focus on incremental improvements (marginal gains) rather than hoping for monumental breakthroughs.
  • Consistent small improvements are more likely than one game-changing event.
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