Membership Geeks Podcast with Mike Morrison
393 - Setting Realistic Expectations for Membership Growth
May 1, 2024
The podcast discusses the importance of setting realistic expectations for growth in membership businesses, avoiding relying on 'moonshot' opportunities. It also touches on the philosophy of marginal gains, steady approaches to growth, and key considerations for online memberships. Personal experiences and advice on navigating failure, market capture, and community engagement are shared to help entrepreneurs achieve sustainable success.
37:33
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Quick takeaways
- Estimate membership growth based on past performance to set realistic goals and projections.
- Focus on small, consistent improvements over monumental breakthroughs for sustainable growth trajectory.
Deep dives
Setting Realistic Expectations for Membership Growth
When estimating membership growth, it's crucial not to overlook past performance as it provides hard evidence of growth trends. Consider factors like audience size and email list growth to set realistic goals. Comparing past achievements with current aspirations helps in grounded estimation. By analyzing sales performance and audience growth, you can project a feasible trajectory for your membership growth.
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