Membership Geeks Podcast with Mike Morrison cover image

393 - Setting Realistic Expectations for Membership Growth

Membership Geeks Podcast with Mike Morrison

CHAPTER

Setting Realistic Expectations for Membership Growth

The chapter emphasizes the significance of basing growth predictions on past performance and business indicators to set realistic expectations for membership growth. It highlights the importance of analyzing past performance in terms of growth rates, sales, and audience engagement to align growth goals with available resources. The speaker shares personal experiences and stresses the value of incremental improvements and consistent effort for sustainable success.

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