Membership Geeks Podcast with Mike Morrison cover image

Membership Geeks Podcast with Mike Morrison

395 - Catering to Multiple Segments in your Membership

May 29, 2024
Discover the importance of catering to different member segments in your membership business. Learn about strategies for segmenting members, incorporating segments into content strategy, leveraging questionnaires and tags for tailored experiences. Enhance member engagement and loyalty by personalizing content and experiences based on member needs.
28:44

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Quick takeaways

  • Tailoring membership to core segments boosts engagement and satisfaction.
  • Integrating segment-specific content improves retention and caters to diverse needs.

Deep dives

Catering to Multiple Segments in Your Membership Business

Tailoring your membership experience to three to five core segments within your member base can enhance member engagement, results, and overall satisfaction. By identifying different needs and interests across segments, you can provide more personalized and relevant content that guides members towards their goals efficiently. Segmenting based on outcomes, competencies, or topics enables you to offer tailored experiences, ensuring that members receive the right support at the right stages of their journey.

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