Membership Geeks Podcast with Mike Morrison

395 - Catering to Multiple Segments in your Membership

7 snips
May 29, 2024
Discover the importance of catering to different member segments in your membership business. Learn about strategies for segmenting members, incorporating segments into content strategy, leveraging questionnaires and tags for tailored experiences. Enhance member engagement and loyalty by personalizing content and experiences based on member needs.
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ADVICE

Membership Segmentation

  • Cater to multiple segments in your membership for a better member experience.
  • Identify 3-5 core segments, their needs, and interests to tailor content.
ADVICE

Segmentation Approaches

  • Segment members by outcome, competency, or topic/interest.
  • Outcome-based segmentation focuses on milestones in a member's journey.
ADVICE

Competency-Based Segmentation

  • Competency-based segmentation suits mastery-based memberships (e.g., music).
  • Divide members into levels like beginner, intermediate, or advanced.
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