404 - From The Vault: 5 Reasons I Dislike the Closed Door Model

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model.

While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships.

You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today.

In this episode:

- Why do I believe the closed door membership model often results in higher costs and lower long-term member retention?

- How can a closed door strategy negatively impact the dynamics and engagement within your membership community?

- Why might relying on this model indicate lazy marketing and potentially attract less motivated members?

- What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business?

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